CivicScience data continues to show that consumers are closely following the ongoing supply chain crisis. As issues with product availability and delayed shipping persist into the holidays, more people are taking advantage of early Black Friday deals now compared to this time last year.
In fact, those who say they’re concerned about supply chain issues because of the impact they could have on their holiday shopping are more likely to be taking advantage of early Black Friday deals.
This same group seems to be planning most of their holiday shopping with big-brand stores instead of small businesses.
However, that doesn’t mean they’ll necessarily be visiting those stores in person. If there’s one thing that shifted consumer behavior during the pandemic, it’s people’s propensity to now shop for Black Friday deals online versus in stores. In fact, over half of Black Friday shoppers will do all or most of their Black Friday shopping online this year.
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