Pepsi and Coke are the two major brands in the beverage industry. At first glance, the Pepsi and Coke drinkers look similar- they are younger, they are more likely to never exercise, and they are more likely to be single. But, what about the small differences that allow Coke and Pepsi to target their fans? […]
Tag: coke
Coke’s Super Bowl Campaign Might Actually Work
Early last week, Coca-Cola unveiled a clever new ad campaign, called “CokeChase,” where consumers can vote online during the Super Bowl to decide who among a group of characters in a 60-second Coke commercial will “win” a coveted bottle of the soft drink. It’s a post-modern twist on “Choose Your Own Adventure” books, if you […]
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