The Rise of Sparkling Water, and Where the Trend is Headed Next

Among some social circles, the patented watercolor splattered cans of sparkling water are nearly as ubiquitous as the green and white coffee cup. Rising out of the Midwest, and trickling out to the west coast, the seltzer trend has taken off within certain demographics. 36% profess to love or at least like flavored sparkling water. […]

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