Using voice assistants like Alexa, Siri, and Google Assistant for tasks like checking the weather, setting a reminder or alarm, or searching for a restaurant near you, is undoubtedly a growing trend. Advancements in voice assistants have also opened new doors for marketers. An article in Forbes highlighted that nearly every new device introduced at the International Consumer Electronics Show (CES) this year had a voice assistant capability like Alexa or Google Assistant. The article  also mentioned that since audio search and at-home search is expected to grow, “advertisers will need to get better at understanding how consumers want to find them in voice, the language they will use to do so, and how they can get onto a shopping list.”  

With the voice assistant landscape continuously changing, what is the sentiment towards using them and on what types of devices are people using them most frequently?

CivicScience surveyed over 5,300 Americans on their experience with voice assistants and looked into how demographics come into play, as well as on what devices they use voice assistants with.

While voice assistant usage trends across all types of devices — new and old — evolve for both consumers and brands, we’ll continue to track adoption.