Few things can get Americans as riled up as the Apple versus Android debate. From battery life to size and storage and screen quality, there are many factors that consumers need to consider before deciding on which device to purchase. Apple currently dominates the smartphone market with almost half of American smartphone owners consumers indicating they own an iPhone. But laptops and tablets are a different story.
As of this writing, at least one-quarter (25%) of Americans are at least somewhat likely to buy a laptop or tablet over the next three months, with roughly two-thirds (63%) not at all likely to.
Looking at the data, it’s clear that the older a person is, the less likely they are to say they will be purchasing a laptop or tablet over the next 90 days. In fact, about 47% of Americans under the age of 25 are at least somewhat likely to be buying a laptop or tablet over the next three months, while only about 15% of those over the age of 55 are at least somewhat likely to be doing the same.
To find out more about the tech brand rivalry that exists when buying laptops and tablets, CivicScience asked more than 10,000 U.S. adults the ultimate question: are you a Mac person or a PC person? The verdict is obvious: the majority are PC fans and a small minority are exclusively Apple fans.
Age once again plays an important role in this analysis. The younger generations are not only more likely to be buying a tablet or laptop over the next three months, but they’re also a lot more likely than the older generations to prefer Apple over other tech brands. In fact, 17% of Americans under the age of 25 prefer Mac to PC, while only 6% of those over the age of 55 feel the same.
Income also factors into whether or not you are a Mac or PC person. Those who earn over $150K per year are slightly more likely than those who earn below that to prefer Mac, but significantly more likely than other income brackets to prefer neither operating system.
CivicScience asked more than 2,000 U.S. adults about their experiences with six specific tech brands (both Apple and PC) they have used before, and the results are telling. HP comes in first place, with 54% of those who are familiar with the brand reporting a positive experience with it.
Apple, while slightly above Acer in positive ratings, has the greatest percentage of negative experiences at more than one-quarter of the consumers surveyed.
Despite the sentiment, Apple’s future is positive. Not only do they dominate the smartphone market but also their biggest fans are young people who are only growing in their spending power.