At CivicScience, we track a lot (and I mean a LOT) of data about chain restaurant brands as well as consumers’ dining preferences. So when Taco Bell launched their new breakfast menu in late March — and began taking direct hits at McDonald’s in their ad campaigns — we wanted to see if we could serve up any insights that were juicy (or should we say greasy? nah, that makes our data sound unhealthy.)

In a report picked up by QSR Magazine, the insights we found by cross-tabbing tens of thousands of respondents in our system included who finds Mexican-inspired cuisine most appealing, fast food dining preferences, and breakfast preferences. And what does an Italian Frittata have to do with this at all?  Well, to find out, you’ve got to check out the full article online now:

Click here: “What’s Fueling the Breakfast Wars?”