CivicScience defines heavy social media users as people who spend 4+ hours a day on social media sites and apps. While almost all U.S. adults use some form of social media, the heavy social media users have distinct differences from the general population. CivicScience’s DeepProfile tool allows for a 365-degree view of consumer behavior, purchasing preferences, and even sports fandoms.
Download the Heavy Social Media User Report below for insights on this growing and engaged audience.
