This is just a tiny glimpse of the data available to CivicScience clients. Discover more data.
1. Comfort levels for the use of AI vary by industry, with levels lowest in finance.
Recent CivicScience studies have explored American sentiment around the use of AI in advertising and found skepticism when it comes to its use in search engines. While consumers are skeptical and uncomfortable with the use of AI, this appears to vary by the industry in which it is being used. While roughly half of U.S. adults express some level of comfort with the use of AI in retail or media and entertainment, discomfort dominates when it comes to more sensitive sectors like healthcare, education, and finance. Notably, those who spend more time on social media tend to be more at ease with AI across all industries studied.
Take Our Poll: To what extent are you comfortable with doctors using artificial intelligence to help manage your medical care?
2. More than half of U.S. adults believe it’s important that the food and beverages they purchase are Made in America.
In April, CivicScience found that about one in three U.S. adults say that buying products that were made in America was at least ‘somewhat’ important to them, even if it means paying more. But the importance of “Made in America” varies by category: food and beverages top the list, followed by automotive, personal care products, clothing, tech, and luxury goods. Higher-income consumers are especially likely to prioritize American-made items across most categories, with the exception of apparel and footwear, where views are consistent across income levels.
Weigh In: Are you willing to spend more to buy products made in America?
3. Online shopping, Walmart, and Amazon lead the way for consumer video game-related purchases.
With the Nintendo Switch 2 continuing to break sales records, CivicScience examined consumer shopping habits regarding gaming products. The data found that 46% of those who buy gaming products (e.g., consoles, video games, accessories, or collectibles) tend to buy them more online rather than in-store. Only about one in four say they tend to buy more in-store, and the trend is led by frequent gamers (those who play video games at least once per week on average).
When considering both online and in-store shoppers, Walmart, Amazon, and GameStop emerge as the top destinations for purchasing gaming-related products. Notably, those who make their gaming-related purchases online are much more likely to turn to Amazon or Walmart than to digital stores like PlayStation Store or Steam. Gamers who prefer in-store purchases, meanwhile, are most likely to shop at GameStop, followed by Walmart and Best Buy. This group is also much more likely to visit local gaming stores.
Use this Data: CivicScience clients use real-time data like this to track shifting channel preferences and stay ahead of where—and how—consumers are making purchases.
