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As consumers face economic uncertainty and rising prices, Aldi appears well-positioned for growth. Recent CivicScience data show that people are dining out less, choosing more generic brands, and trimming grocery spending in response to new tariffs — trends that align with Aldi’s reputation for low prices and exclusive brands. Additionally, the retailer plans to open 225 new stores this year, reinforcing its momentum.
CivicScience’s latest data also reveal that 21% of respondents — either themselves or their families — shop at Aldi multiple times per month, up from 18% in 2022, signaling increased loyalty and foot traffic. Conversely, 55% rarely/never shop at Aldi, down from 60% in 2022 (the remainder either shop at Aldi ‘once a month’ to ‘several times a year.’)
As uncertainty mounts in 2025, how can Aldi capitalize on their most frequent shoppers? Here are five key data points on frequent Aldi shoppers and how they compare to non-shoppers.
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