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Stanley insulated cups and mugs have taken the U.S. by storm. Despite Stanley’s century-long history of making insulated bottles, 2022 saw the rise of the 40 oz. “Quencher” tumbler – which went viral across TikTok and created mayhem in stores across the country. But with Stanley cups ranking as the top Christmas gift for teens in 2023, some speculate that the Stanley trend may have hit its peak.

Join the Conversation: The Stanley tumbler: overrated, underrated, or properly rated?

Recent CivicScience data show that 17% of U.S. adults own a Stanley, while an additional 17% still intend to do so. When it comes to usage, owners are most likely to drink water from their Stanley drinkware (52%), followed by coffee (45%). These customers and intenders exhibit distinctly different traits than other consumers. Here are just five insights from the CivicScience InsightStore™ that put Stanley cup users a gulp above: