The Gist: 61% of U.S. adults say they are less likely to fly with United Airlines since the release of widespread, controversial footage on a United Airlines flight.
By now, many of you have seen the controversial video of a man being forcibly removed from a United Airlines flight. Though apologies have been issued by the CEO of United, voices over social media remain furious, and many are calling for a boycott of the airline.
Regardless of who’s right or wrong, it’s undeniable that this is a PR nightmare for United Airlines. In fact, Eric Schiffer, CEO of Reputation Management Consultants, has labeled the incident “brand suicide.”
Is he right? We asked:
Wow. 61% of U.S. adults say they are less likely to fly with United based on these recent events.
If there were ever a time when the expression “brand suicide” is applicable, that time could be now.
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