The Gist: 61% of U.S. adults say they are less likely to fly with United Airlines since the release of widespread, controversial footage on a United Airlines flight.
By now, many of you have seen the controversial video of a man being forcibly removed from a United Airlines flight. Though apologies have been issued by the CEO of United, voices over social media remain furious, and many are calling for a boycott of the airline.
Regardless of who’s right or wrong, it’s undeniable that this is a PR nightmare for United Airlines. In fact, Eric Schiffer, CEO of Reputation Management Consultants, has labeled the incident “brand suicide.”
Is he right? We asked:
Wow. 61% of U.S. adults say they are less likely to fly with United based on these recent events.
If there were ever a time when the expression “brand suicide” is applicable, that time could be now.
Interested in other insights? Check out our list of brands that should get involved in politics, consumer backlash over Pepsi’s latest ad, and the decline in empathy among Millennials.
