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1. About 2 in 5 Americans say the 2026 FIFA World Cup increased their interest in soccer, and many are staying engaged.
According to new CivicScience data, the 2026 World Cup has made a noteworthy impact on Americans and their interest in soccer in the United States. Thirty-nine percent of U.S. adults say their interest in soccer has been influenced in some way by the international sporting event. Among those with expanded interest in soccer, the most common outcomes are watching more international games (37%), being more likely to follow MLS teams (30%), following specific players more closely (28%), purchasing soccer merchandise (26%), and attending live local matches (23%).
This level of post-tournament engagement and interest isn’t just an opportunity for soccer; it’s also a continued opportunity for brands and advertisers to reach and engage a particularly high-value audience.
Let Us Know: Do you feel inspired to play soccer after watching the World Cup?
2. Nearly 60% of Americans are interested in learning new do-it-yourself skills this summer.
A majority of U.S. adults (59%) express interest in learning a new do-it-yourself (DIY) skill over the next 30 days, with 22% stating they are ‘very’ interested and 37% ‘somewhat’ interested. Strong interest is overwhelmingly driven by younger demographics — 82% of Gen Z (32% very interested) and 74% of Millennials (35% very interested) express intent, compared to just 27% of Baby Boomers (aged 65+). Much of this desire to learn is likely to translate into action in the near term, as many Americans tell CivicScience they plan to start a new DIY project soon.
When seeking to learn new skills, video-sharing platforms like YouTube are the overwhelming first stop for 37% of respondents, with social media platforms (11%), word of mouth (10%), and online forums/communities (8%) trailing as the next most popular sources of DIY information. Use of video-sharing platforms increases with age, with consumers 65+ nearly 20 points more likely than their Gen Z counterparts to turn to these platforms to begin their learning. Unsurprisingly, younger DIYers over-index the average in turning to social media and online communities when looking to learn.
3. Over a quarter of U.S. adults 18+ say they’re interested in attending a pop-up event, led by food and dining, and crafts/artisan markets.
As budget-conscious Americans trim their entertainment spending, temporary pop-up experiences, such as those at shops, food spots, or themed bars, may offer a compelling way to drive foot traffic and engagement. New CivicScience data show 29% of U.S. adults say they have attended a pop-up event in the past 12 months (12% multiple times, 17% once), and another 28% express interest in attending one (excluding those unsure). Gen Z leads in overall participation, with 48% having attended at least one and 33% wanting to attend, compared to 77% of Baby Boomers who show no interest in them at all. Notably, an equal percentage (29%) of Americans who say they have cut back on their entertainment spending have attended at least once, while 31% would like to attend such an event.
Across all interested respondents, food and dining pop-ups are by far the most attractive format overall, while interactive/art exhibit pop-ups have the most cross-generational appeal, with 36% of Gen Z and 29% of interested Baby Boomers expressing interest in attending. Gen Z consumers show the strongest interest in clothing-related retail pop-ups, while those aged 65+ are by far the most interested in attending craft or artisan markets.
