Sleep is essential for life. But these days, quality sleep can feel more elusive than ever before. From finding the right room temperature to resting on the most comfortable mattress, there are several factors at play when it comes to achieving good sleep.
CivicScience took the pulse of U.S. adults to better understand their current sleep behaviors and the factors they’re considering to catch more z’s.
Current survey data reveal that 53% of U.S. adults say they do not get enough sleep, with women being more likely than men to indicate a sleep deficit (n=20,155).
How little is too little? When it comes to amount of sleep, a slight majority of Americans (51%) are getting 6-8 hours of sleep per night, while the next largest group (29%) are getting between 4-6 hours of nightly shut-eye (n=6,716).
However, sleeping six hours or less may not be anyone’s preference, as the majority of people who feel that they’re not sleeping enough report six or fewer hours of sleep per night.
Lack of sleep relates to stress levels. More than one-quarter of those who are not getting enough sleep report being ‘very strongly’ stressed over the last week. This group is overall nearly twice as likely to be stressed out compared to those who get enough sleep. In contrast, those who get enough sleep also report feeling happier, supporting scientific research that correlates sleep with mood.
Room temperature may be a factor in achieving proper rest. For 44% of Americans, the preferred sleeping temperature is over 70 degrees Fahrenheit. That happens to be the preferred sleeping temp for those who report getting enough sleep, as well.
Americans Sleep On Older Mattresses
What you sleep on may be key in impacting how you sleep. According to current data, two-thirds of U.S. adults have a mattress that is more than three years old. Only 15% of Americans are currently in the market for a new mattress.
And while those with the oldest mattresses are understandably the most likely to be in the market for a new mattress, those with the youngest mattresses are the second-most likely, suggesting they may be dissatisfied with their recent purchase.
Which Online Mattress Brand Comes Out on Top?
When it comes to buying a mattress, the 21st century has brought a nearly sleep-inducing long list of mattress brands to choose from, including many specialty brands that position themselves as eco-friendly and ‘non-toxic’ and/or made with organic materials. So which ones are currently on top? CivicScience looked at six of these direct-to-consumer mattress brands that have become popular in the past few years and can be purchased online, including the recently-hyped Avocado Green brand mattresses.
Of all of the brands surveyed, consumers are the most likely to have heard of Purple mattresses. Casper is the next most well-known brand in the group. The remaining brands, in order of awareness, are Avocado Green, Leesa, Saatva, and Tuft & Needle.
Given the amount of awareness, it may not be surprising to see that intent to buy is highest for Purple (21%) and Casper (18%) brands. Intent to purchase Tuft & Needle, Leesa, and Avocado Green mattresses ranks at 17%, while Saatva comes in at 16%.
With so many Americans experiencing a lack of sleep, could mattress purchases be on the horizon? The short answer is “yes.” Especially for brands with higher awareness and favorability, it’s possible that those with 10-year-old or older mattresses, as well as those unhappy with their recent purchases could consider investing in a new mattress, in the hopes of a better night’s sleep. But will more comfortable mattresses truly be the answer to what keeps Americans from the recommended 6-8 hours of shut-eye? That remains to be seen.