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Generative AI has quickly become part of everyday life for a growing number of people. What was once seen as experimental or niche is now being used for everything from writing and image generation to problem-solving and advertising. As the technology becomes more mainstream, it’s starting to reshape how people approach daily tasks and decision-making.
According to the latest CivicScience data, roughly 40% of U.S. consumers report using a generative AI tool (e.g., ChatGPT, Google Gemini) within the last 30 days. Among those respondents, OpenAI’s ChatGPT leads with 46% reporting usage, followed by Google Gemini at 37% and Microsoft Copilot at 25%. Less frequently used tools include Anthropic Claude and Perplexity AI, each with 6% usage. Notably, 19% of users reported engaging with other AI tools outside the major platforms. On average, each respondent uses about 1.5 generative AI tools, suggesting that while some users experiment with multiple platforms, a significant portion tends to stick with one. In fact, 52% of monthly ChatGPT users say they exclusively use ChatGPT, while 40% of Google Gemini users report the same level of platform loyalty.
Platform preferences also vary by generation. Gen Z and Millennials are more likely to experiment with lesser-known tools like Anthropic Claude and Perplexity AI, while Gen X reports the highest usage of ChatGPT. Baby Boomers, on the other hand, tend to favor Microsoft Copilot.
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As generative AI adoption gains ground, CivicScience data reveal the most common ways users are putting these tools to work. Among those who’ve used generative AI tools in the past 30 days, personal use is by far the most common application, such as for entertainment or cooking assistance. However, a significant share of users are turning to these tools for work-related tasks, highlighting AI’s growing role in the workplace. Though less prevalent, shopping assistance, travel planning, and language learning still represent significant use cases, with at least 15% of users leveraging AI for these purposes.
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This range of applications shows how generative AI is steadily integrating into various aspects of daily life, but who exactly is driving this adoption?
Those most likely to use generative AI tools include Gen Z adults (aged 18–29), men, and higher-income households. They’re also more likely to share certain behavioral and attitudinal traits:
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Generative AI’s shift from a novel innovation to a frequently used tool underscores its growing role in everyday digital life. Today’s adoption trends – driven by younger, tech-forward, and financially optimistic users – offer a preview of broader integration to come. As these tools become more accessible and woven into daily tasks and services, they’re poised to reshape how people across demographics and industries approach productivity, creativity, and decision-making.
