CivicScience For Consumer Technology
Deeply understand buyer intent
Add research bench strength
Chat with someone from the CivicScience team and let us know how we can help you.
Key Features
Get a clearer picture of whether media, devices, or personal tech products are a trend or a blip
Monitor consumer sentiment on new product categories and offerings in real-time and track against historic views.
Identify shopper segments, including brand loyalists, persuadables, detractors, at-risk consumers, and competitor at-risk customers
Gain deep, meaningful, and “whole consumer” insights on segments, thanks to rapid and automated analysis capabilities that surface unexpected gems of information.
Understand detailed media consumption behaviors and attitudes
Know which media planning and buying selections will make the biggest impact for desired targets. Plan and test campaign messaging reaction before making large investments. Measure and evaluate the effectiveness of ongoing and new campaigns.
Understand the impact of competitor and news cycle activity on your audience
Gain competitive benchmarking insights and track real-time reaction to PR announcements and news.
Industry Insights
Rapid, Deep, Responsive Insights for Consumer Technology
Take a look at some blog posts, reports, and industry related insights we published using our syndicated data.
- Majority of U.S. Smartphone Owners Are Willing to Pay Full Retail Price for Phones (November 20, 2019)
- Headphone Jacks Aren’t Vintage Yet, Just Less Trendy (November 12, 2019)
- Smart Speaker Sales Are Booming (November 06, 2019)
- Amazon is Crushing Google When It Comes to Product Searches (October 17, 2019)
- Women Are More Likely to Support Uber’s Recording Functionality (October 14, 2019)
- Spotify vs. Pandora is Like The Beatles vs. The Rolling Stones (October 14, 2019)
- App Users Give Food Delivery Robots the Green Light (October 08, 2019)
- Tomorrow’s Biometric Tech Makes Most Americans Feel Uneasy Today (October 07, 2019)
- Domo Arigato, Mr. Roboto: Delivery Robots Are En Route (September 25, 2019)
- See more of our posts about Technology.