CivicScience For Consumer Technology
Deeply understand buyer intent
Add research bench strength
Chat with someone from the CivicScience team and let us know how we can help you.
Key Features
Get a clearer picture of whether media, devices, or personal tech products are a trend or a blip
Monitor consumer sentiment on new product categories and offerings in real-time and track against historic views.
Identify shopper segments, including brand loyalists, persuadables, detractors, at-risk consumers, and competitor at-risk customers
Gain deep, meaningful, and “whole consumer” insights on segments, thanks to rapid and automated analysis capabilities that surface unexpected gems of information.
Understand detailed media consumption behaviors and attitudes
Know which media planning and buying selections will make the biggest impact for desired targets. Plan and test campaign messaging reaction before making large investments. Measure and evaluate the effectiveness of ongoing and new campaigns.
Understand the impact of competitor and news cycle activity on your audience
Gain competitive benchmarking insights and track real-time reaction to PR announcements and news.
Industry Insights
Rapid, Deep, Responsive Insights for Consumer Technology
Take a look at some blog posts, reports, and industry related insights we published using our syndicated data.
- Trend Watch: Augmented Reality Home Shopping Apps (January 17, 2019)
- Should We Edit Embryos? (December 04, 2018)
- Trend Watch: Smart Displays (November 05, 2018)
- Trend Watch: You Can See the Potential in VR (October 31, 2018)
- Trend Watch: Online Car Dealers are Wheeling and Dealing (October 24, 2018)
- Device Addiction is Fueling Bedtime Device Usage (October 22, 2018)
- Trend Watch: Where are we Using Voice Assistants? (October 09, 2018)
- Tablet Ownership is Declining, Millennials May Be to Blame (October 01, 2018)
- Trend Watch: The Word on Language Learning Apps in the U.S. (September 26, 2018)
- See more of our posts about Technology.