CivicScience For Consumer Technology

Consumer Technology

Deeply understand buyer intent

Add research bench strength

Chat with someone from the CivicScience team and let us know how we can help you.

Key Features

Get a clearer picture of whether media, devices, or personal tech products are a trend or a blip

Monitor consumer sentiment on new product categories and offerings in real-time and track against historic views.

Identify shopper segments, including brand loyalists, persuadables, detractors, at-risk consumers, and competitor at-risk customers

Gain deep, meaningful, and “whole consumer” insights on segments, thanks to rapid and automated analysis capabilities that surface unexpected gems of information.

Understand detailed media consumption behaviors and attitudes

Know which media planning and buying selections will make the biggest impact for desired targets. Plan and test campaign messaging reaction before making large investments. Measure and evaluate the effectiveness of ongoing and new campaigns.

Understand the impact of competitor and news cycle activity on your audience

Gain competitive benchmarking insights and track real-time reaction to PR announcements and news.

Industry Insights

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