From inflation to shrinkflation, the modern-day grocery shopper is faced with numerous financial pressures, and it’s hitting brand loyalty hard. On top of that, Ozempic is changing the landscape of grocery shopping and altering what consumers purchase at the grocery store. As a result, grocery retailers need an ongoing pulse on consumer behavior to stay ahead of this ever-changing environment.

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CivicScience took a close look at Kroger shoppers to highlight how the latest grocery trends are impacting these shoppers and branch customers (City Market, Ralphs, Harris Teeter, King Scooper, Smith’s). If you’re interested in learning more or seeing these insights through the lens of your customers, connect with us here