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As Mental Health Awareness Month ends and Pride Month begins, Americans continue to navigate heightened economic uncertainty. These stressors have weighed heavily on consumers, driving changes in emotional well-being. And while mental health remains a widespread concern, it doesn’t affect everyone equally. LGBTQIA+ adults, in particular, have historically reported lower levels of well-being. This highlights the importance of understanding different groups’ feelings as we head into a month that celebrates identity and visibility amid ongoing challenges.
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A monthly glance at the CivicScience Well-Being Index among the Gen Pop reveals emotional well-being ticked up slightly in May, with the monthly average rising 0.56 points from April, extending the gradual upward trend since February 2025. However, well-being in May 2025 is down nearly three points since this time last year, highlighting how broader economic anxieties, such as inflation, rising interest rates, and student loan repayments, continue to put pressure on consumers.
Positive emotions such as happiness and excitement recorded the most notable gains, though the increases remained relatively modest, while negative emotions declined slightly or held steady. The onset of summer may be fueling some of this optimism; however, emerging financial pressures are already beginning to cast a shadow, particularly as they threaten to disrupt summer travel plans.
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However, emotional well-being is not experienced equally across all groups. In recognition of Pride Month this June, CivicScience took a closer look at the well-being of LGBTQIA+ Americans—a community that continues to face persistent social and political adversity. While LGBTQIA+ Americans experienced a slight improvement in well-being from Q1 to Q2 2025 (as of May 31), their overall score remains lower than a year ago and is currently 12.83 points lower than those who don’t identify as LGBTQIA+.
Age also plays a role in shaping well-being within the LGBTQIA+ community. Historically, younger LGBTQIA+ adults (ages 18–34) have reported consistently lower well-being than those aged 35+. However, in 2025, that gap has tightened, with both age groups now reporting nearly identical scores.
Use this Data: CivicScience clients rely on real-time data like this to gain clarity on how sentiment changes may factor into and/or lead to shifts in consumer behavior and larger trends among specific segments.
As Americans head into the summer, emotional well-being is trending slightly up, but remains lower than this time last year, shaped by a mix of seasonal shifts and ongoing financial and social pressures. Although overall well-being saw modest movement in recent months, disparities, particularly among LGBTQIA+ adults, highlight the continued importance of understanding how different groups are experiencing and responding to today’s challenges. Well-being is also a key indicator of certain consumer behaviors, influencing how people live, spend, and navigate uncertainty in the months ahead.
