Chipotle Could Regain Fans by Extending Chiptopia

At the beginning of this summer, the heavens opened up when Chipotle proclaimed the start of its first, but temporary, frequent buyer program. In an attempt to woo back customers burned by the chain’s multiple food poisoning incidents, frequent customers were treated to a free burrito every fourth visit, in addition to apparel, prizes and […]

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Meet you for lunch… at Dunkin’ Donuts. Or Starbucks.

First, Taco Bell turned the burrito on its side with the recent launch of a new breakfast menu; now traditional morning daypart chains Dunkin’ Donuts and Starbucks are looking to extend their bite to the much-larger lunch slice. Although Dunkin’ has already been after the coffee-drinking market that still makes up the largest piece of […]

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