Recently, Chipotle launched a new campaign where players can watch a quick promo video, match up a few answer pairings, and win a two-for-one meal. This deal is fair game for anyone who plays, and is redeemable in any U.S. Chipotle. This isn’t the only time that Chipotle has tried something new and innovative to […]
Read More… from Chipotle Fans Are on Board With Its New Game – but Not Everybody Is
At the beginning of this summer, the heavens opened up when Chipotle proclaimed the start of its first, but temporary, frequent buyer program. In an attempt to woo back customers burned by the chain’s multiple food poisoning incidents, frequent customers were treated to a free burrito every fourth visit, in addition to apparel, prizes and […]
Read More… from Chipotle Could Regain Fans by Extending Chiptopia
Research we published last week following Chipotle’s decision to ban GMO ingredients from its menu sparked a lot more feedback than we expected. It’s evident that many of our food industry clients watch Chipotle very closely and even a few of our non-QSR/fast casual clients look at them for inspiration. We heard a lot of […]
This week, Chipotle made major headlines when it announced it will stop serving GMO-derived foods in its restaurants. Chipotle has been a leader in more ‘ethical’ and humane supply chains, earlier this year suspending the sale of pork due to supplier issues regarding animal treatment. This latest announcement is a bold move in an industry […]
Read More… from Will a Non-GMO Chipotle Usher in Even More Diners?
Earlier this week, Chipotle Mexican Grill and Major League Soccer (MLS) announced that the popular chain restaurant will be the “Official Fast-Casual Mexican Restaurant” of MLS and 12 MLS Clubs. (You can read the press release here.) This will be Chipotle’s largest single sports partnership, and their CMO Mark Crumpacker said in a statement that […]
Read More… from Fans of Chipotle and Major League Soccer Should Like New Partnership
Moe’s has the Most Tech Savvy Fans, Chipotle the Most “Social” Note: This is the first of a three-part blog series that CivicScience will feature on the chain restaurant industry in the U.S. Please check back in two weeks for our second post. When compared to the full US population, America’s leading fast-casual Mexican restaurants […]
Read More… from News Flash: Technophiles Love Fast Casual Mexican Fare
The fast-casual Mexican restaurant industry is extremely popular and highly competitive. While many companies like Qdoba and Baja Fresh are vying for top-taco status, the clear leader in the US is Chipotle. Recently we looked at some of the most common traits among Chipotle’s biggest fans. As you would expect, they are 209% more likely […]
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