50 First Dates: Brand Loyalty Among Millennials Continues to Decline

The Gist: As the bearers of a changing consumer philosophy, Millennials opt for “new” over “known.” In Q1 2014, 84% of Millennials said they were at least somewhat loyal to their favorite brands. That number as of the past quarter rests at 78%, which is 12% lower than Baby Boomers. Travel back 20 years ago: […]

Read More… from 50 First Dates: Brand Loyalty Among Millennials Continues to Decline

Are Millennials Losing the Ability to Empathize?

Though many people think that Millennials are unable to see life outside of their own shoes, from a data-driven perspective, that might not hold so much weight. Millennials are actually more likely than the general population to answer “Yes” to the question, “When considering most arguments, can you usually see how both sides could be […]

Read More… from Are Millennials Losing the Ability to Empathize?

Chipotle Could Regain Fans by Extending Chiptopia

At the beginning of this summer, the heavens opened up when Chipotle proclaimed the start of its first, but temporary, frequent buyer program. In an attempt to woo back customers burned by the chain’s multiple food poisoning incidents, frequent customers were treated to a free burrito every fourth visit, in addition to apparel, prizes and […]

Read More… from Chipotle Could Regain Fans by Extending Chiptopia

Millennials Have Interesting Regional Differences

Many marketers covet Millennials, conducting extensive research on what makes these consumers tick and to better understand their personas. CivicScience recently took a different approach in researching this demographic group, to drum up some fresh insights about our beloved 18-34 year olds. We wanted to see if there are any regional differences that are noteworthy, […]

Read More… from Millennials Have Interesting Regional Differences