59% of 24 year-olds and under are engaging with HQ Trivia on a regular basis, making the app an appealing ground for future advertisers. […]
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HQ Trivia Attracts a Young, Engaged Audience
Tag: millennials
Where is the Love?
People still think the best chance at love is meeting someone for the first time in person. […]
Millennials Might Not Be as Broke as You Think
Research findings are challenging perceptions that Millennials are bad at saving. […]
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Photoshopping is a Touchy Subject for Gen-Z and Millennials
People under the age of 18 are 4x more likely to think we should retouch models more in advertising, signaling a problematic trend for both companies and consumers. […]
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Where Do We Spend for Stress Relief?
With the rise of the self-care movement, there’s an opportunity for growth and increased spending in the spa and fitness sectors, which both Millennials and high earners look to for a mood boost. […]
50 First Dates: Brand Loyalty Among Millennials Continues to Decline
The Gist: As the bearers of a changing consumer philosophy, Millennials opt for “new” over “known.” In Q1 2014, 84% of Millennials said they were at least somewhat loyal to their favorite brands. That number as of the past quarter rests at 78%, which is 12% lower than Baby Boomers. Travel back 20 years ago: […]
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Are Millennials Losing the Ability to Empathize?
Though many people think that Millennials are unable to see life outside of their own shoes, from a data-driven perspective, that might not hold so much weight. Millennials are actually more likely than the general population to answer “Yes” to the question, “When considering most arguments, can you usually see how both sides could be […]
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Google’s New Phone – the Consumers That Will Pick the Pixel
The Google Pixel may be a big hit among the younger crowd, but not so much for the price-conscious. […]
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Chipotle Could Regain Fans by Extending Chiptopia
At the beginning of this summer, the heavens opened up when Chipotle proclaimed the start of its first, but temporary, frequent buyer program. In an attempt to woo back customers burned by the chain’s multiple food poisoning incidents, frequent customers were treated to a free burrito every fourth visit, in addition to apparel, prizes and […]
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Millennials Have Interesting Regional Differences
Many marketers covet Millennials, conducting extensive research on what makes these consumers tick and to better understand their personas. CivicScience recently took a different approach in researching this demographic group, to drum up some fresh insights about our beloved 18-34 year olds. We wanted to see if there are any regional differences that are noteworthy, […]
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