Photoshopping is a Touchy Subject for Gen-Z and Millennials

People under the age of 18 are 4x more likely to think we should retouch models more in advertising, signaling a problematic trend for both companies and consumers. […]

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Researching the Personas of CVS, Rite Aid, and Walgreens Fans

Due to the healthcare changes from the Affordable Care Act, drugstore chains are expanding and trying to tap into a new market, taking advantage of the revenue opportunities of newly insured Americans. With the continuously changing healthcare landscape, CivicScience can give these retailers a detailed look into their more loyal customer base, allowing them to […]

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Can CVS Breathe a Bit Easier with Tobacco Sales Cessation?

Last week, the U.S.’s second largest drugstore retailer CVS Caremark made a bold announcement that they will discontinue the sale of all tobacco products across their 7600+ CVS/pharmacy stores in the U.S. by October 1st of this year, stating that the sale of such products is “inconsistent with our purpose – helping people on their […]

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