Why Keeping a Pulse on Your Audiences’ Political Affiliation Is Imperative

Recent CivicScience data suggests a political shift among news content audiences, with multiple hypotheses and most likely considerable factors as to why. The most significant changes are among newspaper and digital-only content providers, where Democrat visitors are declining. While the political tribalism of new audiences may seem alarming, tracking these trends creates opportunities for content […]

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What Audi’s Super Bowl Commercial Will Mean for Business

As the resident Patriots fan of CivicScience, I’m ecstatic. However, I do acknowledge that the majority of you are probably not sharing in my joy. Maybe next time… Admittedly, my reasons for watching the game weren’t exactly about football. The real drivers were: 1) Lady Gaga and 2) the commercials. I haven’t even had time to […]

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What’s the Price for Good Journalism?

Old School Has Value Ahhhh the good ole days, when you could simply open your print newspaper to the section you wanted in a flash, without annoying load time or ads popping out at you. You could rather quickly turn the page and decide what was important for you to read. And how about privacy? […]

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Declines and Shifts: The Unscripted Truth About Reality TV Viewership

More than 20 years ago, TV viewers were introduced to reality TV programming – which became a guilty pleasure for many. Since then, there has been a lack of innovation resulting in many spin-offs. What was once seen as a new and entertaining TV genre that attracted a large audience is now vying for viewers. […]

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How to Attract More Men to Pinterest

71% of Pinterest users are women. And according to a blog post we published in December (Insights You Can’t Get from Social Media Monitoring), Pinterest’s most active users tend to be younger women who are homeowners, are currently employed, and 44% have children. They are more likely to own a tablet computer, enjoy cooking, and […]

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Are Consumers Feeling Generous this Holiday Season?

Non-profits everywhere can hear the holiday bells ringing. People seem to be more jolly around the holidays, especially when it comes to charitable giving. About 34% of annual giving is donated at the end of the year. According to the Blackbaud Index, charitable donations are up this fall compared to the same time last year, […]

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