Recent CivicScience data suggests a political shift among news content audiences, with multiple hypotheses and most likely considerable factors as to why. The most significant changes are among newspaper and digital-only content providers, where Democrat visitors are declining. While the political tribalism of new audiences may seem alarming, tracking these trends creates opportunities for content […]
Read More… from Why Keeping a Pulse on Your Audiences’ Political Affiliation Is Imperative
People under the age of 18 are 4x more likely to think we should retouch models more in advertising, signaling a problematic trend for both companies and consumers. […]
Read More… from Photoshopping is a Touchy Subject for Gen-Z and Millennials
In the span of a week, H&M’s favorability has significantly dropped–presumably due to the brand’s latest misstep. […]
Read More… from H&M Falls in Favorability Over Sweatshirt Scandal
The majority of US adults 18 and older have stopped buying a product after they didn’t like the brand’s ad campaign. […]
Read More… from Brands Can Easily Lose Loyal Customers with a Bad Ad
As the resident Patriots fan of CivicScience, I’m ecstatic. However, I do acknowledge that the majority of you are probably not sharing in my joy. Maybe next time… Admittedly, my reasons for watching the game weren’t exactly about football. The real drivers were: 1) Lady Gaga and 2) the commercials. I haven’t even had time to […]
Read More… from What Audi’s Super Bowl Commercial Will Mean for Business
Old School Has Value Ahhhh the good ole days, when you could simply open your print newspaper to the section you wanted in a flash, without annoying load time or ads popping out at you. You could rather quickly turn the page and decide what was important for you to read. And how about privacy? […]
Which “self” do we lead with? Which one should marketers cater to? […]
Read More… from Photo-Focused Marketing in the Age of Instagram and Facetune
More than 20 years ago, TV viewers were introduced to reality TV programming – which became a guilty pleasure for many. Since then, there has been a lack of innovation resulting in many spin-offs. What was once seen as a new and entertaining TV genre that attracted a large audience is now vying for viewers. […]
Read More… from Declines and Shifts: The Unscripted Truth About Reality TV Viewership
71% of Pinterest users are women. And according to a blog post we published in December (Insights You Can’t Get from Social Media Monitoring), Pinterest’s most active users tend to be younger women who are homeowners, are currently employed, and 44% have children. They are more likely to own a tablet computer, enjoy cooking, and […]
Non-profits everywhere can hear the holiday bells ringing. People seem to be more jolly around the holidays, especially when it comes to charitable giving. About 34% of annual giving is donated at the end of the year. According to the Blackbaud Index, charitable donations are up this fall compared to the same time last year, […]
Read More… from Are Consumers Feeling Generous this Holiday Season?
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