SUMMARY: As industry reports reveal higher-than-expected growth of Pinterest, we took a closer look at the profiles of the site’s new users. While traffic is increasing across the board, a significant number of men are now flocking to the site on a daily basis, presenting new commerce and advertising opportunities for Pinterest and its partners. […]
Tag: shopping
5 Facts on Marshalls Fans
For the deal-oriented shopper, there is no better mecca than Marshalls. When no visit is the same, shoppers flock to the retailer to experience a new store each time. In a shopping culture that’s increasingly shifting online, Marshalls and sister company TJ Maxx’s shares have doubled over the past five years. What brings fans back […]
Spending is Stagnant This Holiday Season
In hopes that budgets will land on the “Nice” list this year, plans for holiday spending appear nearly identical to those last year, but up from 2014. The only shift comes from a 2% increase in those who intend to spend more, and a 2% decrease in those who expect to spend the same–both of […]
Who’s Looking for Deals on Black Friday?
In-store and online shoppers don’t have the same goals when it comes to Black Friday shopping. […]
Who Shops at Kohl’s? A Profile of the Average Kohl’s Customer
Kohl’s fans have some predictable behaviors and some surprising habits that the department store has yet to capitalize on. […]
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This Year’s Most Popular Halloween Candy
There are still two genuine surprises that the all-knowing internet will never be able to take away from us. First, developing an old disposable camera. Anyone who has ever found an old disposable camera, or even developed a new one, knows how surprising and comical this can be. There’s no telling what’s in store. Second, […]
Cyber Monday Sparks Surge in Holiday Spend
Retailers no longer wait for the Thanksgiving holiday weekend to start their holiday sales, pushing deals up ever-earlier in the month. Marshal Cohen, Chief Industry Analyst at The NPD Group, a partner of CivicScience, recently identified that this year’s big holiday shopping question is: ‘when’ will consumers be inspired to make their purchases? Since mid-September, […]
Over One-Third of Decorators Will Spend to ‘Deck the Halls’ in 2015
Most of the holiday buzz in the news is about gift-buying trends, Black Friday and Cyber Monday plans, and whether 2015 will be a year of bigger spend volume. But not much is covered about the “deck the halls” aspect that also drives retail transactions: decorations spend. Right after Thanksgiving is when most folks start […]
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Who’s Wrapping Up Their Holiday Shopping Early?
This year we are using our polling platform to monitor consumer “shopping progress” through the holiday season. This data may be particularly important this year, since consumers for the past eight weeks have consistently told us that more of them plan to spend less this season compared to 2014: (The above chart reflects a sample […]
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Market Mavens Are Not Defined By Their Demographic Differences
In an Insight Report published this week, we used the syndicated data in our InsightStore™, an enterprise platform for intelligent polling and real-time consumer insights, to discover the persona of a market maven. A market maven is not only a term used to describe someone who has savvy investment instincts, but also describes an individual who is […]
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