A Great Place to Find Business Owners is…Pinterest?

I’ve been working on some extensive analysis lately on the business owners and operators we’ve studied over the years. Since 2012, we’ve polled and cataloged over 63,000 of my fellow entrepreneurs and CEOs, looking at their media habits, lifestyle, and a gazillion other things. I’ll be sharing the highlights from that research in the coming […]

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Men are a Big Driver of Pinterest’s Growth

SUMMARY: As industry reports reveal higher-than-expected growth of Pinterest, we took a closer look at the profiles of the site’s new users. While traffic is increasing across the board, a significant number of men are now flocking to the site on a daily basis, presenting new commerce and advertising opportunities for Pinterest and its partners. […]

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How to Attract More Men to Pinterest

71% of Pinterest users are women. And according to a blog post we published in December (Insights You Can’t Get from Social Media Monitoring), Pinterest’s most active users tend to be younger women who are homeowners, are currently employed, and 44% have children. They are more likely to own a tablet computer, enjoy cooking, and […]

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