U.S. Well-Being Hits 2026 Low, but Hispanic American Data Tell a Mixed Story

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Well-being offers a valuable window into shifting consumer priorities. As ongoing CivicScience data continue to show, changes in how consumers feel can influence […]

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American Sober October Participation Intent Climbs as Motivations Extend Beyond Saving Money

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Over the past few years, more Americans have made concerted efforts to drink less alcohol for a variety of reasons. Participation in month-long […]

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TikTok Shop Is Poised For Holiday Gift Buying As Platform Interest Continues to Grow

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Both TikTok and TikTok Shop continue to be rapidly emerging spaces for consumers to both find and purchase products. Since 2020, CivicScience data […]

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Consumers’ Pie in the Sky: The Future of Drones Is Home Delivery

As growing numbers of Americans shop from home for everything from clothing and furniture to pantry staples, businesses are navigating more efficient ways to satisfy their needs by experimenting with new shipping technologies.  Until recently, drones – unmanned aircraft that fly autonomously – were regulated primarily to popular commercial and professional uses, such as real estate […]

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Cross-Generational Enthusiasm for Mall-Edition Amazon Is High

In an upside-down 2020, it’s probably not all that surprising that the brick-and-mortar killer – Amazon – is branching out into … brick and mortar. Specifically, with their Amazon 4-star stores, 15 of which are already up and running, with another 16 in the pipeline. Even more retro – the stores are located predominantly inside […]

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How iPhone Repairs at Best Buy Could Boost Sales of Other Apple Products

Apple customers are now able to have their iPhones and MacBooks repaired at any of about 1,000 Best Buy locations across the U.S. Both companies are framing this major expansion of the existing Apple-Best Buy partnership as a win-win, providing more repair locations for Apple customers while potentially driving lucrative foot traffic to Best Buy […]

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Photoshopping is a Touchy Subject for Gen-Z and Millennials

People under the age of 18 are 4x more likely to think we should retouch models more in advertising, signaling a problematic trend for both companies and consumers. […]

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4 Data-Driven Reasons Why Amazon + Whole Foods Could Be Huge

Much has been and will be written about Amazon’s blockbuster decision to buy Whole Foods last week. People far smarter than me will debate the impact of the deal on grocery retailers, food manufacturers, and consumers alike. For all I know, the strategy could blow up in Amazon’s face. But I wouldn’t bet on it. […]

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