Rite Aid Fans in the Making: Turning Neutral Sentiment into Fandom

Rite Aid is at a massive crossroads. The drugstore is in the midst of a merger with Walgreens, the country’s most popular drugstore. Does Walgreens stand to gain a massive new fan base with the merger? [shade-open-form] Yes and no. While more have a favorable than unfavorable view of Rite Aid, 65% are left in […]

Read More… from Rite Aid Fans in the Making: Turning Neutral Sentiment into Fandom

Skip the Stress: Our Short and Sweet Holiday Gift-Giving Guide

Does she like pink or blue? Is this jacket his size? My niece already has everything, what could she possibly want? Should I just give them money? …And so goes the natural train of thought each and every holiday season. Buying gifts for friends and family can be daunting, no matter how well you know […]

Read More… from Skip the Stress: Our Short and Sweet Holiday Gift-Giving Guide

Spending is Stagnant This Holiday Season

In hopes that budgets will land on the “Nice” list this year, plans for holiday spending appear nearly identical to those last year, but up from 2014. The only shift comes from a 2% increase in those who intend to spend more, and a 2% decrease in those who expect to spend the same–both of […]

Read More… from Spending is Stagnant This Holiday Season

This Year’s Most Popular Halloween Candy

There are still two genuine surprises that the all-knowing internet will never be able to take away from us. First, developing an old disposable camera. Anyone who has ever found an old disposable camera, or even developed a new one, knows how surprising and comical this can be. There’s no telling what’s in store. Second, […]

Read More… from This Year’s Most Popular Halloween Candy

School is Back in Session

What you need to know this back-to-school season. Back-to-school shopping season is coming fast. After last year’s lackluster results for U.S. retailers, is this year going to be much better? How are parents and students changing their buying habits and which retailers will be affected the most? On Wednesday, August 10th at 2 pm EST, […]

Read More… from School is Back in Session

Marking 10 Years of ‘Cyber Monday’ Consumerism

Note: Cyber Monday is November 30 this year. The term ‘Cyber Monday’ made its debut in a November 2005 press release issued by Shop.Org noting how the Monday after the Thanksgiving holiday was very popular for online shopping. And yes, online shopping continues to grow in popularity, but CivicScience aims to reveal more insights beyond that… Nearly […]

Read More… from Marking 10 Years of ‘Cyber Monday’ Consumerism

Thanksgiving Shopping Weekend – A Boom or a Bust for Retailers?

It’s only one week away – the mayhem of the Thanksgiving shopping weekend. Although retailers have already been offering deep discounts and deals, some consumers are still excited to plan out their shopping routes in order to snag doorbuster deals on Gray Thursday and Black Friday. However, based on a report we published today, fewer […]

Read More… from Thanksgiving Shopping Weekend – A Boom or a Bust for Retailers?