Rite Aid is at a massive crossroads. The drugstore is in the midst of a merger with Walgreens, the country’s most popular drugstore. Does Walgreens stand to gain a massive new fan base with the merger? [shade-open-form] Yes and no. While more have a favorable than unfavorable view of Rite Aid, 65% are left in […]
Read More… from Rite Aid Fans in the Making: Turning Neutral Sentiment into Fandom
News of Walgreen’s decision to buy Rite Aid for $17.2 Billion has everyone from pharmaceutical companies to ad agencies and real estate brokers wondering what the future holds. And, while pharmacy competitors like CVS, Walmart, Giant Eagle, and numerous regional retailers have to view the new mega-chain as a threat, the move could create opportunities […]
Read More… from One in Four Rite Aid Customers Could Be Up for Grabs
Due to the healthcare changes from the Affordable Care Act, drugstore chains are expanding and trying to tap into a new market, taking advantage of the revenue opportunities of newly insured Americans. With the continuously changing healthcare landscape, CivicScience can give these retailers a detailed look into their more loyal customer base, allowing them to […]
Read More… from Researching the Personas of CVS, Rite Aid, and Walgreens Fans
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