Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
Read More… from 5 Key Insights From the Chick-fil-A 360 Report
Consumer behavior does not exist in a silo; their decisions are impacted by forces outside the narrow purview of any industry or brand. So how do brands better understand their current and potential customers to ensure they make the right business decisions? In essence, they need consumer-centric information that is trustworthy, timely, and relevant. This […]
The Gist: We collect tons of data every day, so we decided to fill a book with it. It’s a fun read packed with intriguing insights that are both useful and silly. You can find the eBook Here. Every minute of the day, we collect opinions from millions of people across hundreds of diverse websites. […]
Read More… from Dog People Watch More TV Than Cat People (and 101 Other Insights)!
With the addition of the avocado emoji to the Apple keyboard, it’s safe to say the avocado is a full-blown food trend. Foodies and nutritionists hail the superfruit as a delicious addition to everything from toast to your Chipotle order. Data behind avocado lovers unveils interesting insights about the intersection between foodies, fitness enthusiasts and […]
Read More… from Not Just a Trend: The Healthy Choices of Avocado Lovers
With only days left to finish up holiday shopping, we’re down to the home stretch folks. We’re past the point of no return when it comes to shopping online, and if you’re hoping to get a gift for a loved one by Christmas Day, the expedited delivery might cost more than the item itself. How […]
Would you lie to a robot to avoid hurting their “feelings?” […]
This blog post was actually authored by our summer research associate, Matt O’Connor, today – his last day in our offices before heading back to college. It was late April 2015 and I was beginning to panic just a little. I was sitting in my dorm room at Williams College, watching the spring sunlight […]
Read More… from Summer, A Whole Lotta Consumer Intel, and an Internship
This Wednesday, CivicScience will hold our next public webcast in which we invite attendees to check out the current consumer insights we have about digital device usage and “addiction” levels. Be sure to register in advance for it here. Here’s a few “sneak peek” tidbits for you: 51% of U.S. adults say they are at […]
Read More… from Webinar Preview: Is Digital Addiction the New Normal?
Our first eBook: “101 Cool Consumer Insights” was so popular, we decided to publish a second eBook focused on media consumption. The eBook is free to anyone who is interested in learning fun and interesting media consumption insights. In the eBook, readers will learn valuable insights on consumer sentiment, behaviors, and psychographic profiles across a […]
Read More… from The Second eBook is Here: “75 Show-Stopping Media Consumption Insights”
Avid readers of our blog know that we are constantly churning out data and commentary about the consumer insights that we mine from our platform. So we figured, why not create a fun, entertaining, yet informative book that compiles lots of this stuff in one place? That’s exactly what we did — and we hope […]
Read More… from Announcing our first-ever eBook: “101 Cool Consumer Insights”
