Not Just a Trend: The Healthy Choices of Avocado Lovers

With the addition of the avocado emoji to the Apple keyboard, it’s safe to say the avocado is a full-blown food trend. Foodies and nutritionists hail the superfruit as a delicious addition to everything from toast to your Chipotle order. Data behind avocado lovers unveils interesting insights about the intersection between foodies, fitness enthusiasts and […]

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Kill ‘Em With Kindness: How Planet Fitness Can Crush Its New Initiative

Planet Fitness’ ongoing initiative, called Judgement Free GenerationTM, has been running since March. It’s part of the chain’s larger movement to fight bullying and promote, as the name implies, a judgment-free generation where people respect differences and value kindness. Planet Fitness does this through raising funds for its charity partners, and investing in tools and […]

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Kashi, Chex, Toyotas, Oh My! 10 Traits of Late Night Fitness Fans

Recently, we profiled those crazy folks who wake up at the crack of dawn to work on their fitness. If you’re like me (AKA a person who prefers sleep over physique), that just ain’t happening. Apparently, night time isn’t the most popular time to workout. Only 14% of people prefer to exercise around this time […]

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15 Traits of Early Morning Fitness Fanatics

I’m always surprised by friends who wake up at the crack of dawn to go on a run or head to the gym. It just doesn’t make sense. How do they get up that early? Why would they want to? I’ll take my mediocre body in exchange for a couple extra hours of sleep any […]

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The Future of Wearable Fitness Trackers

Although ownership rates of wearable fitness trackers are forecasted to peak by the end of 2016, there are a handful of shoppers still interested in purchasing an activity tracker. According to Eddie Hold, Vice President of The NPD Group’s Connected Intelligence Team: “I think it’s important to note that the market is healthy. While ownership […]

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