Avid Fans Don’t Care, but Keeping Star Players on the Court Could Grow the NBA

SUMMARY: Statistics show that avid NBA fans are not overly concerned about teams resting their star players in the interest of overall strategy – though the issue seems to be more troublesome to casual fans and ticket buyers. Appealing to this latter group should be a priority, given the league’s need to grow its fan […]

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The Political Landscape Could Hurt Super Bowl Ratings

If you read this article after reading our recent research on the NFL’s concussion problems, you might think we have something against the league. We really don’t. In fact, as Pittsburghers, most of us at CivicScience are rabid Steelers fans and want nothing more than a healthy NFL. Unfortunately, the league can’t seem to catch […]

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The NFL May Have a Full-Blown Crisis on its Hands

It’s been something of a tumultuous season for the NFL, to put it mildly. From the National Anthem protests that began in the pre-season, to a flurry of non-competitive games, and a messy relocation of another team to Los Angeles – not to mention the dreadful TV ratings that came with it – the league’s […]

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Kill ‘Em With Kindness: How Planet Fitness Can Crush Its New Initiative

Planet Fitness’ ongoing initiative, called Judgement Free GenerationTM, has been running since March. It’s part of the chain’s larger movement to fight bullying and promote, as the name implies, a judgment-free generation where people respect differences and value kindness. Planet Fitness does this through raising funds for its charity partners, and investing in tools and […]

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Beginner’s Guide to Understanding Esports Spectators

People watching other people play video games online wasn’t something I knew existed until recently, and I surely didn’t think it was popular. But I was wrong. Electronic sports, or eSports, has become a multibillion dollar industry and popularity in the U.S. has been growing substantially. Top professional players can earn millions of dollars in […]

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New England Patriots Already Winning With Sports Enthusiasts

Yeah, yeah… of course we’ve done some polls asking people what they think about “Deflate-gate,” but this blog post instead looks at this Sunday’s Super Bowl XLIX differently: asking which team people think will win and which team they want  to win. Asking over 3,100 U.S. adults, the large majority – 69% — say they […]

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Immediate Reaction to ESPN’s Suspension of Bill Simmons

After news of ESPN’s decision to suspend sports writer Bill Simmons over his recent Roger Goodell tirade hit the interwebs last night, we deployed a poll question to see how consumers were reacting. A little over 12 hours later we have a representative sample of 2,424 US adults to look at. Less than a day […]

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Who Exactly are These “Un-American” Soccer Fans?

I have been amused at the reaction by many to the recent comments of hyper-conservative pot-stirrer Ann Coulter, who said: “Any growing interest in soccer can only be a sign of the nation’s moral decay.” In her two-part soccer critiques (part 1 and part 2), she has simultaneously chastised the sport, its athletes, and its […]

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