As the resident Patriots fan of CivicScience, I’m ecstatic. However, I do acknowledge that the majority of you are probably not sharing in my joy. Maybe next time… Admittedly, my reasons for watching the game weren’t exactly about football. The real drivers were: 1) Lady Gaga and 2) the commercials. I haven’t even had time to […]
Read More… from What Audi’s Super Bowl Commercial Will Mean for Business
If you read this article after reading our recent research on the NFL’s concussion problems, you might think we have something against the league. We really don’t. In fact, as Pittsburghers, most of us at CivicScience are rabid Steelers fans and want nothing more than a healthy NFL. Unfortunately, the league can’t seem to catch […]
Read More… from The Political Landscape Could Hurt Super Bowl Ratings
It’s been something of a tumultuous season for the NFL, to put it mildly. From the National Anthem protests that began in the pre-season, to a flurry of non-competitive games, and a messy relocation of another team to Los Angeles – not to mention the dreadful TV ratings that came with it – the league’s […]
Read More… from The NFL May Have a Full-Blown Crisis on its Hands
It will be a chilly Super Bowl this year in New Jersey, but luckily that won’t keep people from watching the game on TV with family and friends. In fact, over half of people 13 and older are VERY likely to watch the matchup between the Denver Broncos and the Seattle Seahawks. A total of […]
We ran this research about two days before the Replacement Refs took over the NFL dialog for a few weeks, so it made more sense to sit on it for awhile. Now that the real refs are back on the field, it’s worth turning our attention back to head injuries and player safety, an issue […]
Read More… from Concussions in the NFL via the Sports Business Journal
We loaded a question into our system this morning to gauge consumer opinion on a possible suspension of the Penn State football program in the wake of the Freeh Report last week. We found it interesting to see how evenly divided the numbers were: Overall, respondents are split evenly 43-43 on whether the program should […]
Read More… from Nation Split on Possible Suspension of Penn State Football
Given all the latest news about the Steelers releasing Hines Ward (and then not releasing him) we thought it would be an interesting time to share some of the data we’ve been tracking for the past month. Because our company is full of geeked-out Steeler fans, on January 18th, we started running a poll across […]
We knew that countless media outlets would fire off their analysis of Super Bowl features, particularly looking at the ads and other non-sports elements of the spectacle. Social media “buzz” tracking would give some immediate read on those people who posted to Facebook or Twitter during the game. But we know that only a small […]
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