Recent CivicScience data suggests a political shift among news content audiences, with multiple hypotheses and most likely considerable factors as to why. The most significant changes are among newspaper and digital-only content providers, where Democrat visitors are declining. While the political tribalism of new audiences may seem alarming, tracking these trends creates opportunities for content […]
Read More… from Why Keeping a Pulse on Your Audiences’ Political Affiliation Is Imperative
While news content websites tend to reach both younger and older adults (149%, under 45 and 51% age 45+), it’s the younger adults that are by far more likely to pay to access the content. In fact, 65% of adults that pay for subscriptions to publisher websites are age 18-44. When you look at those that subscribe […]
My wife despises Donald Trump. In fact, she would probably urge me to find a stronger word than “despises” if my vocabulary had no bounds. And, while I may not be 45’s biggest fan, I feel like she often resents me for not obsessively loathing him enough. If I came home from work someday wearing […]
Read More… from Nothing Brings Couples Together Like Donald Trump
SUMMARY: Companies need to consider the internal consequences of corporate activism in addition to external effects, though to a lesser degree. Although 45% of U.S. adults consider it at least somewhat important that their current or potential employers share their political and social views, only 6% of adults consider this a deal-breaker. In this post, we […]
Read More… from To Recruit Top Talent, Companies May Need to Get Political
Empathy: the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner. Millennial empathy is on the decline and a lack of interest in books may be to […]
Read More… from Data Show That Millennials Who Read Less Tend to Exhibit Less Empathy
GUEST POST BY: Lamar Pierce – Associate Professor of Organization and Strategy, Washington University in St. Louis Aaron Chatterji – Associate Professor, Duke University Ivanka Trump’s brand reported an over 300% sales increase in the month of February. Does this mean Nordstrom’s decision to drop it is costing them sales? Not likely, indicates new analysis using data from CivicScience. […]
Read More… from The Nordstrom Case Study: What to Expect When Dropping the Trump Brand
We’re living in an increasingly political time. I didn’t think I’d live to see the day where news outlets report on the political leanings of New Balance. Nevertheless, here we are. Who should we expect will become more involved in political causes, in this day and age, when politics is never left out of a […]
Read More… from Millennial Engagement in Politics Continues to Grow
Today, Fast Company interviewed Levi’s head of Global Product Innovation, Paul Dillinger, on the company’s mission to exit the fast fashion cycle – where new is always in style – and move towards more sustainable practices. The company has long been known for socially-responsible practices, such as its 1991 “terms of engagement” document, which set […]
Though many people think that Millennials are unable to see life outside of their own shoes, from a data-driven perspective, that might not hold so much weight. Millennials are actually more likely than the general population to answer “Yes” to the question, “When considering most arguments, can you usually see how both sides could be […]
Read More… from Are Millennials Losing the Ability to Empathize?
If you read this article after reading our recent research on the NFL’s concussion problems, you might think we have something against the league. We really don’t. In fact, as Pittsburghers, most of us at CivicScience are rabid Steelers fans and want nothing more than a healthy NFL. Unfortunately, the league can’t seem to catch […]
Read More… from The Political Landscape Could Hurt Super Bowl Ratings
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