GUEST POST BY: Lamar Pierce – Associate Professor of Organization and Strategy, Washington University in St. Louis Aaron Chatterji – Associate Professor, Duke University Ivanka Trump’s brand reported an over 300% sales increase in the month of February. Does this mean Nordstrom’s decision to drop it is costing them sales? Not likely, indicates new analysis using data from CivicScience. […]
Read More… from The Nordstrom Case Study: What to Expect When Dropping the Trump Brand
