Mid-to-late summer — the height of produce season in most areas of the U.S. — packs a fresh opportunity for many Americans to visit farmers markets and harvest crops from their home gardens. This time of year is also peak canning season as people put up all those farm-fresh berries and garden tomatoes to enjoy […]
Read More… from When it Comes to Mason Jars, Ball Seals the Dill
SUMMARY: Companies need to consider the internal consequences of corporate activism in addition to external effects, though to a lesser degree. Although 45% of U.S. adults consider it at least somewhat important that their current or potential employers share their political and social views, only 6% of adults consider this a deal-breaker. In this post, we […]
Read More… from To Recruit Top Talent, Companies May Need to Get Political
GUEST POST BY: Lamar Pierce – Associate Professor of Organization and Strategy, Washington University in St. Louis Aaron Chatterji – Associate Professor, Duke University Ivanka Trump’s brand reported an over 300% sales increase in the month of February. Does this mean Nordstrom’s decision to drop it is costing them sales? Not likely, indicates new analysis using data from CivicScience. […]
Read More… from The Nordstrom Case Study: What to Expect When Dropping the Trump Brand
As more companies publicly comment on the current political landscape, there has been growing criticism of these brand tactics, with scattered praise as well. According to our data, companies like Kellogg’s have actually stood to benefit from their political commentary, while others have not faced the same fate. In addition, our past research has shown […]
Read More… from 8 Brands That Should Get Involved in Politics
Subscribe to receive weekly insights delivered to your mailbox.
