GUEST POST BY: Lamar Pierce – Associate Professor of Organization and Strategy, Washington University in St. Louis Aaron Chatterji – Associate Professor, Duke University Ivanka Trump’s brand reported an over 300% sales increase in the month of February. Does this mean Nordstrom’s decision to drop it is costing them sales? Not likely, indicates new analysis using data from CivicScience. […]
Read More… from The Nordstrom Case Study: What to Expect When Dropping the Trump Brand
By far the most scandalous political news in recent weeks was the report of President Trump ordering a $54 dry-aged steak, cooked well-done. The media, foodies, and hipsters on Twitter went berserk, to say nothing of their disgust over Trump’s decision to douse said steak in ketchup. At first glance, this felt like just another […]
Read More… from Was Trump’s Steak Order a Brilliant Political Ploy?
As more companies publicly comment on the current political landscape, there has been growing criticism of these brand tactics, with scattered praise as well. According to our data, companies like Kellogg’s have actually stood to benefit from their political commentary, while others have not faced the same fate. In addition, our past research has shown […]
Read More… from 8 Brands That Should Get Involved in Politics
Last week’s Women’s March was the single largest demonstration in U.S. history. No, those aren’t “alternative facts,” – it’s legit. People from all walks of life met up in the nation’s capital, and in cities around the world, to voice their concerns, frustrations, and more frequently overlooked – their hopes. Regardless of your feelings surrounding […]
Read More… from March(er) Madness: What’s Next for the Women’s March
As we detailed earlier, this November’s Presidential election will be determined in large part by voters who say they’re not yet sure whom they will vote for. So it stands to reason that a major objective for both candidates will be ensuring that their primary talking points fully register with this vital cohort. Over the […]
Read More… from Which Presidential Candidate REALLY Wants to Cut Medicare?
Immediately following Donald Trump’s announcement that he would be endorsing Mitt Romney for the Republican Presidential Nomination, we deployed a question across our platform to gauge US voters’ reactions. In 12 hours we reached over 6,500 US respondents, properly distributed by age and gender. We can cross-tab these results by Party ID, likelihood to vote, […]
Read More… from Did the Trump Endorsement of Romney Backfire?
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