My wife despises Donald Trump. In fact, she would probably urge me to find a stronger word than “despises” if my vocabulary had no bounds. And, while I may not be 45’s biggest fan, I feel like she often resents me for not obsessively loathing him enough. If I came home from work someday wearing […]
Read More… from Nothing Brings Couples Together Like Donald Trump
The AMC Network has been reshowing the Bruce Willis blockbuster Armageddon all week, seemingly on a loop. My wife, along with many of my friends, might find a lot of irony in that. For the non-Trump-supporters who are old enough to remember it, tomorrow has the familiar feel of Y2K. For Trump’s supporters, tomorrow feels […]
Read More… from Trying to Find Some Gray in a Time of Black and White
The election is over. But then again…no it’s not. Shrapnel will fall for years and years to come. Like me, you may have also noticed friends and family completely disfiguring their social networks during this election season to avoid people with whom they disagree. Are they an anomaly or the norm? Today just so happens […]
Read More… from 33% of Adults Unfriended Someone This Election Season, Did You?
As we all process the results of the election, businesses and customers move forward. One of the first brands to voice its support of the Trump presidency is American-made footwear brand New Balance. New Balance makes over 4 million shoes in the US annually and expressed its approval of the election’s outcome mostly due to […]
Read More… from Will New Balance Lose Fans for its Support of the Trump Presidency?
No matter where you fall on the political spectrum, nobody – and I mean nobody – saw the Donald Trump train coming. Some of the smartest academic, political, and business minds I know are still in complete disbelief. The media is beside itself. The leaders of the Republican Party paraded 16 establishment candidates in front […]
Read More… from The Trump Thing Was Totally Predictable – If We Would Have Just Listened
I watched one hell of an entertaining debate last Thursday night. Every remark was more contentious than the last. Really smart people were made to look like fools. People I knew nothing about came across as thoughtful and well-informed. I was riveted. No, I’m not referring to the primetime GOP primary debate on Fox or […]
Read More… from What Was the Real Impact of Last Week’s GOP Primary Debate?
If I had a nickel for every time someone asked me what our ‘numbers’ say about the Republican Presidential Primary, I could pay for an expensive phone survey by now. Yes, we show Donald Trump having a healthy lead. Yes, Jeb Bush and Scott Walker are in a dead heat for 2nd and 3rd. Yes, […]
Strategic Brand Alignment On the heels of Hillary Clinton’s official presidential candidacy announcement, an interesting article in the Wall Street Journal referenced a missed advertising opportunity for brands on social media. Although the announcement news was a hot topic on social media, brands were hesitant to spend advertising dollars in promoted posts. According to digital […]
Read More… from Hillary Clinton Fans and the Brands They Like
Subscribe to receive weekly insights delivered to your mailbox.
