No matter where you fall on the political spectrum, nobody – and I mean nobody – saw the Donald Trump train coming. Some of the smartest academic, political, and business minds I know are still in complete disbelief. The media is beside itself. The leaders of the Republican Party paraded 16 establishment candidates in front […]
Read More… from The Trump Thing Was Totally Predictable – If We Would Have Just Listened
Amidst a changing digital world, our sense of self changes with it. […]
Read More… from If You See Hillary Clinton and Don’t Take a Picture, Did You Really See Her?
If I had a nickel for every time someone asked me what our ‘numbers’ say about the Republican Presidential Primary, I could pay for an expensive phone survey by now. Yes, we show Donald Trump having a healthy lead. Yes, Jeb Bush and Scott Walker are in a dead heat for 2nd and 3rd. Yes, […]
Strategic Brand Alignment On the heels of Hillary Clinton’s official presidential candidacy announcement, an interesting article in the Wall Street Journal referenced a missed advertising opportunity for brands on social media. Although the announcement news was a hot topic on social media, brands were hesitant to spend advertising dollars in promoted posts. According to digital […]
Read More… from Hillary Clinton Fans and the Brands They Like
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