There’s something about Thanksgiving that just brings a lot of joy. Maybe it’s purely because of the obscene amount of food. Maybe it’s because of the family and friends. Maybe it’s just because it marks the start of the winter holiday season, and the thought of holiday lights (and presents) brings a dueling sense of […]
Tag: TV
No Sleep Till…You’re Caught up on Your TV Shows
I am certainly not an expert on health by any means, but after listening to a recent radio segment on how our brains are kept awake from light (from the TV or otherwise) while we sleep, I became hip to the fact that total darkness (yeah, no nightlight, no phone before bed, etc.) is the […]
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If You See Hillary Clinton and Don’t Take a Picture, Did You Really See Her?
Amidst a changing digital world, our sense of self changes with it. […]
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For Love or Fame? Dating on The Bachelorette
Is The Bachelorette about finding true love, or fame? And how can these results help ABC find more viewers? […]
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The Changing Netflix User
In the first quarter of 2015, Netflix added more subscribers than projected, tallying 4.88 million subscribers, compared to their forecast of 4.05 million new subscribers. In terms of U.S. customers, Netflix added almost half a million (0.48 million) more subscribers than the company had originally projected. The people who are using Netflix are all very […]
TV Viewing Volume: An Analysis of 100,000+ Consumers
As a new member of the “suits” team at CivicScience, I’ve spent the last few weeks exploring our treasure-trove of data, uncovering what most researchers and marketing executives would consider a goldmine of relevant insights. I can clearly see that CivicScience is already shaking up the market research landscape with innovative approaches to data […]
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Social Media Now Rivals TV Advertising in Consumer Influence
The trendline we see is undeniable, even after we checked it several times to make sure there is nothing awry: Social media looks like it’s about to overtake TV advertising in what consumers say is most influential on many of their consumption decisions. The question posed to consumers is a simple one: Which of these […]
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Who is the Likely Teenage Mutant Ninja Turtles Watcher?
Leonardo, Raphael, Michelangelo and Donatello are finally reemerging on the big screen. After 3 years of the movie getting pushed back, the Teenage Mutant Ninja Turtles are making their return in a new live-action concept. We wanted to better understand those who are most likely to see the movie, which comes out in August, and […]
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Which Networks Have the Best Sitcoms, Dramas?
While some industry watchers are speculating about the current troubled state of sitcoms and whether broadcast networks can reasonably compete with cable when it comes to dramas, we wondered if TV viewing audiences associate certain networks as being better providers of sitcom and drama programming content. We took it to the CivicScience polls and our […]
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Are You Tuning In or Tuning Out to a TV Network’s Brand?
ABC is confident in their brand awareness, with ABC’s Entertainment chief Paul Lee going as far as saying “ABC is the No. 1 television brand in America,” despite ABC being the fourth-place network in ratings for its second season. Mr. Lee made that proclamation while announcing ABC’s fall schedule plan, which includes 8 new shows. […]
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