I’ve been working on some extensive analysis lately on the business owners and operators we’ve studied over the years. Since 2012, we’ve polled and cataloged over 63,000 of my fellow entrepreneurs and CEOs, looking at their media habits, lifestyle, and a gazillion other things. I’ll be sharing the highlights from that research in the coming […]
Read More… from A Great Place to Find Business Owners is…Pinterest?
SUMMARY: As industry reports reveal higher-than-expected growth of Pinterest, we took a closer look at the profiles of the site’s new users. While traffic is increasing across the board, a significant number of men are now flocking to the site on a daily basis, presenting new commerce and advertising opportunities for Pinterest and its partners. […]
It’s Hollywood’s biggest night, but outside of Tinsel Town, who and how many people are tuning in to watch the Oscars? 80% of US Adults don’t plan to follow the Oscars at all. Whomp whomp. To pop culture fanatics, this shouldn’t come as a major shock. Last year’s Oscars were ranked among the top 3 […]
The election is over. But then again…no it’s not. Shrapnel will fall for years and years to come. Like me, you may have also noticed friends and family completely disfiguring their social networks during this election season to avoid people with whom they disagree. Are they an anomaly or the norm? Today just so happens […]
Read More… from 33% of Adults Unfriended Someone This Election Season, Did You?
Which “self” do we lead with? Which one should marketers cater to? […]
Read More… from Photo-Focused Marketing in the Age of Instagram and Facetune
There’s no denying Snapchat is a popular social media platform for young people. But we have to be careful not to overlook the hard numbers. Let’s start with the fact that Facebook currently counts its total use base at over 1.65 Billion. Snapchat, comparatively, just passed 100 Million. Factor in the over 500 Million users of Instagram and the total reach of Facebook across demographic groups, is more than 21 times that of Snapchat. […]
Read More… from Facebook is Still King If You Want to Reach Young People. It’s Not Even Close.
Yesterday headlines were made as Twitter announced its new “Moments” feature, which has been about a year in the making and aims to re-engage previous Twitter users and hopefully lure non-users. CivicScience knows that about 10% of 88,000+ U.S. folks polled in the past 18 months say they have abandoned use of Twitter: One of the […]
Read More… from Will Twitter’s “Moments” Re-Engage Lapsed Users?
When the Supreme Court ruled in favor of same-sex marriage last summer, my Facebook feed was awash with rainbow-tinted profile pictures. It seemed a perfect 100% of my friends supported the SCOTUS ruling. Not a single gesture of opposition could be found. But something’s off about that. I grew up in socially-conservative Western Pennsylvania. I […]
Read More… from Why Does it Seem Like There’s a Liberal Bias on Facebook?
We spent a lot of time in 2015 collecting, analyzing, and reporting on U.S. consumer tastes relative to buying and consuming food and beverage products. We got a great response to these insights from the market, so we have decided to package up many of these findings in a new eBook just published today. The […]
Read More… from Our Tasty New eBook: Food & Beverage Insights
Last week, CivicScience held a webcast in which we shared a number of insights from our consumer research platform related to broader social media trends and site-specific audiences. (If you’d like a copy of the insights, please email us.) A key message that we delivered — one that also has been voiced very recently by […]
Read More… from Insights You Can’t Get from Social Media Monitoring (SMM)
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