New CivicScience research reveals brand loyalty is on the rise again, led by an unlikely group: 18- to 24-year-olds. Access the full study here.

Tag: social media

U.S. Well-Being Hits 2026 Low, but Hispanic American Data Tell a Mixed Story

Posted on by CivicScience

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Well-being offers a valuable window into shifting consumer priorities. As ongoing CivicScience data continue to show, changes in how consumers feel can influence […]

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American Sober October Participation Intent Climbs as Motivations Extend Beyond Saving Money

Posted on by CivicScience

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Over the past few years, more Americans have made concerted efforts to drink less alcohol for a variety of reasons. Participation in month-long […]

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TikTok Shop Is Poised For Holiday Gift Buying As Platform Interest Continues to Grow

Posted on by CivicScience

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. Both TikTok and TikTok Shop continue to be rapidly emerging spaces for consumers to both find and purchase products. Since 2020, CivicScience data […]

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3 Things to Know: Shifting Spending Habits, B2B Newsletter Readership, and Who Will Jump Ship to MySpace

Posted on by CivicScience

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Americans are changing their spending habits as tariffs and trade policies shift. Whether it’s the new U.S. drone tariffs taking effect […]

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A Great Place to Find Business Owners is…Pinterest?

Posted on by John Dick

I’ve been working on some extensive analysis lately on the business owners and operators we’ve studied over the years. Since 2012, we’ve polled and cataloged over 63,000 of my fellow entrepreneurs and CEOs, looking at their media habits, lifestyle, and a gazillion other things. I’ll be sharing the highlights from that research in the coming […]

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Men are a Big Driver of Pinterest’s Growth

Posted on by Emma Diehl

SUMMARY: As industry reports reveal higher-than-expected growth of Pinterest, we took a closer look at the profiles of the site’s new users. While traffic is increasing across the board, a significant number of men are now flocking to the site on a daily basis, presenting new commerce and advertising opportunities for Pinterest and its partners. […]

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The Oscars Need to Bring the Party Online

Posted on by Emma Diehl

It’s Hollywood’s biggest night, but outside of Tinsel Town, who and how many people are tuning in to watch the Oscars? 80% of US Adults don’t plan to follow the Oscars at all. Whomp whomp. To pop culture fanatics, this shouldn’t come as a major shock. Last year’s Oscars were ranked among the top 3 […]

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33% of Adults Unfriended Someone This Election Season, Did You?

Posted on by Jordan Star

The election is over. But then again…no it’s not. Shrapnel will fall for years and years to come. Like me,  you may have also noticed friends and family completely disfiguring their social networks during this election season to avoid people with whom they disagree. Are they an anomaly or the norm? Today just so happens […]

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Facebook is Still King If You Want to Reach Young People. It’s Not Even Close.

Posted on by John Dick

There’s no denying Snapchat is a popular social media platform for young people. But we have to be careful not to overlook the hard numbers. Let’s start with the fact that Facebook currently counts its total use base at over 1.65 Billion. Snapchat, comparatively, just passed 100 Million. Factor in the over 500 Million users of Instagram and the total reach of Facebook across demographic groups, is more than 21 times that of Snapchat. […]

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