59% of 24 year-olds and under are engaging with HQ Trivia on a regular basis, making the app an appealing ground for future advertisers. […]
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HQ Trivia Attracts a Young, Engaged Audience
Tag: snapchat
Facebook is Still King If You Want to Reach Young People. It’s Not Even Close.
There’s no denying Snapchat is a popular social media platform for young people. But we have to be careful not to overlook the hard numbers. Let’s start with the fact that Facebook currently counts its total use base at over 1.65 Billion. Snapchat, comparatively, just passed 100 Million. Factor in the over 500 Million users of Instagram and the total reach of Facebook across demographic groups, is more than 21 times that of Snapchat. […]
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Will Twitter’s “Moments” Re-Engage Lapsed Users?
Yesterday headlines were made as Twitter announced its new “Moments” feature, which has been about a year in the making and aims to re-engage previous Twitter users and hopefully lure non-users. CivicScience knows that about 10% of 88,000+ U.S. folks polled in the past 18 months say they have abandoned use of Twitter: One of the […]
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Snapchat, Facebook, and the Generational Divide of Social Media
Note: We would like to thank Mark Cuban for serving as a co-author of this post. When Snapchat turned down a $3 billion acquisition offer from Facebook, the technology and business pundits went wild. One group called Facebook crazy for offering such a huge sum for a company with almost zero revenue. A second group […]
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