It’s Hollywood’s biggest night, but outside of Tinsel Town, who and how many people are tuning in to watch the Oscars? 80% of US Adults don’t plan to follow the Oscars at all. Whomp whomp. To pop culture fanatics, this shouldn’t come as a major shock. Last year’s Oscars were ranked among the top 3 […]
Tag: twitter
Will Twitter’s “Moments” Re-Engage Lapsed Users?
Yesterday headlines were made as Twitter announced its new “Moments” feature, which has been about a year in the making and aims to re-engage previous Twitter users and hopefully lure non-users. CivicScience knows that about 10% of 88,000+ U.S. folks polled in the past 18 months say they have abandoned use of Twitter: One of the […]
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Why Does it Seem Like There’s a Liberal Bias on Facebook?
When the Supreme Court ruled in favor of same-sex marriage last summer, my Facebook feed was awash with rainbow-tinted profile pictures. It seemed a perfect 100% of my friends supported the SCOTUS ruling. Not a single gesture of opposition could be found. But something’s off about that. I grew up in socially-conservative Western Pennsylvania. I […]
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Beginner’s Guide to Understanding Esports Spectators
People watching other people play video games online wasn’t something I knew existed until recently, and I surely didn’t think it was popular. But I was wrong. Electronic sports, or eSports, has become a multibillion dollar industry and popularity in the U.S. has been growing substantially. Top professional players can earn millions of dollars in […]
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Restless Insights on Bedtime Device Usage
It‘s 1am and you NEED to check your Twitter/Facebook status one more time to see how many “friends” appreciated your most recent post. Lying awake in bed still, you watch a Miley Cyrus music video because why not, right? Many Americans, me included, are guilty of using technology late at night. According to the National […]
Twitter and “the 18%”
On February 6, 2014, some interesting insights that we produced from our InsightStore platform were featured in an article we authored for AdAge titled: Let’s Be Honest About Twitter: It Doesn’t Represent the Real World Those Who Tweet Make a Loud Noise, but Not Every Brand Should Be Listening We generated quite a bit of […]
Snapchat, Facebook, and the Generational Divide of Social Media
Note: We would like to thank Mark Cuban for serving as a co-author of this post. When Snapchat turned down a $3 billion acquisition offer from Facebook, the technology and business pundits went wild. One group called Facebook crazy for offering such a huge sum for a company with almost zero revenue. A second group […]
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Twitter Users and Party ID
Any inference that the Twitter-verse is anything other than politically unbalanced is completely indefensible. That is all. […]
