Going Viral: Is the Pandemic Changing Gen Z? (Part 1)

The COVID-19 pandemic will cast a long shadow over the lives of everyone who lives through it. Younger people, though, will carry that history longer, and the effect could be more acute than for older Americans who have witnessed other crises. Some Gen Zers may have memories of 9/11 or of older siblings who came […]

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Photoshopping is a Touchy Subject for Gen-Z and Millennials

People under the age of 18 are 4x more likely to think we should retouch models more in advertising, signaling a problematic trend for both companies and consumers. […]

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