The COVID-19 pandemic will cast a long shadow over the lives of everyone who lives through it. Younger people, though, will carry that history longer, and the effect could be more acute than for older Americans who have witnessed other crises. Some Gen Zers may have memories of 9/11 or of older siblings who came […]
Read More… from Going Viral: Is the Pandemic Changing Gen Z? (Part 1)
59% of 24 year-olds and under are engaging with HQ Trivia on a regular basis, making the app an appealing ground for future advertisers. […]
Read More… from HQ Trivia Attracts a Young, Engaged Audience
People under the age of 18 are 4x more likely to think we should retouch models more in advertising, signaling a problematic trend for both companies and consumers. […]
Read More… from Photoshopping is a Touchy Subject for Gen-Z and Millennials
Americans under 18 are no longer turning towards traditional means of entertainment. 66% of them are visiting YouTube, a site with limited content safeguards, on a daily basis. […]
The Google Pixel may be a big hit among the younger crowd, but not so much for the price-conscious. […]
Read More… from Google’s New Phone – the Consumers That Will Pick the Pixel
As we saw in our first Millennial and Gen Z installment – Gen Z is Already Changing the Landscape for Retailers – Gen Z is making a splash in the news. Businesses and companies are hoping to learn what they can about this younger generation. At nearly 70 million people, Gen Z’s size and influence […]
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