The video-on-demand streaming market spent much of 2022 in a state of flux. Major media companies such as Netflix, Disney, and Warner Bros. Discovery all endured particularly rough fortunes in the stock market. The year also saw providers making significant changes, including Warner Bros. Discovery’s merger of Discovery+ and HBO Max and Netflix’s new ad-supported […]
Written by: Courtney Godshall and Becky Thatcher Baer Who is cord-cutting? As previously reported, consumers who prefer online streaming as their primary TV viewing outperformed those who prefer live TV in 2022. Given that trend, it is unsurprising that by Q2 2022, cord-cutters surpassed cable/satellite subscribers. The preference for cord-cutting has shifted since the beginning […]
Read More… from An Inflection Point Year for TV Viewing as Cord-Cutters Dominate
Dive deep into the habits of streaming service subscribers. […]
Read More… from Diving Deep into Streaming Service Subscribers
While January was notoriously dreary for the general population, Netflix had occasion to celebrate. The streaming behemoth bested its forecast and added 5.8 million subscribers in Q4 2016. 1.43 million subscribers were added in the US alone, outpacing the company’s prediction of 1.15 million. Netflix attributes the surge to compelling new releases, like Gilmore Girls: A […]
Read More… from How Many People Use a Single Netflix Account?
As we saw in our first Millennial and Gen Z installment – Gen Z is Already Changing the Landscape for Retailers – Gen Z is making a splash in the news. Businesses and companies are hoping to learn what they can about this younger generation. At nearly 70 million people, Gen Z’s size and influence […]
Any business who touches the television industry – the networks, cable and distribution providers, mobile companies, advertisers – is focused on online streaming of content, its impact on live viewership, and what type of strategy is needed. Some reports put December 2013 online video consumption at 188.2 million U.S. consumers with a 50% increase in the […]
Read More… from Who is the Online Streaming TV Viewer? (And Who Isn’t)
