Written by: Courtney Godshall and Becky Thatcher Baer Who is cord-cutting? As previously reported, consumers who prefer online streaming as their primary TV viewing outperformed those who prefer live TV in 2022. Given that trend, it is unsurprising that by Q2 2022, cord-cutters surpassed cable/satellite subscribers. The preference for cord-cutting has shifted since the beginning […]
Read More… from An Inflection Point Year for TV Viewing as Cord-Cutters Dominate
Over the past 8 years, we’ve worked with hundreds of local media companies – from TV stations, to newspapers, to local bloggers – who use our polling technology in their content. To say it’s been a happy time for most of them would be the fakest news you’ve ever heard. Consumer migration from print to […]
Americans under 18 are no longer turning towards traditional means of entertainment. 66% of them are visiting YouTube, a site with limited content safeguards, on a daily basis. […]
Old School Has Value Ahhhh the good ole days, when you could simply open your print newspaper to the section you wanted in a flash, without annoying load time or ads popping out at you. You could rather quickly turn the page and decide what was important for you to read. And how about privacy? […]
The topic of “fake news” is all over the real news lately, given the profound role news hoaxes appear to have played in the election. If you can believe the Washington Post (you can), even the candidates often had trouble discerning real news from faux news. Some people are hoping Facebook will step up to […]
Read More… from Real Data About Fake News: 73% of Americans Are Concerned
Which “self” do we lead with? Which one should marketers cater to? […]
Read More… from Photo-Focused Marketing in the Age of Instagram and Facetune
You only need to watch about five minutes of sports content right now to get a feel for the amount of money connected to daily fantasy sports sites like DraftKings and FanDuel. It seems every other commercial, during prime events, is for one of them. Prize money is being awarded in the millions. Nearly every […]
Read More… from Public Opinion About Fantasy Sites is Crystal Clear. Does Anyone Care?
In the first quarter of 2015, Netflix added more subscribers than projected, tallying 4.88 million subscribers, compared to their forecast of 4.05 million new subscribers. In terms of U.S. customers, Netflix added almost half a million (0.48 million) more subscribers than the company had originally projected. The people who are using Netflix are all very […]
After news of ESPN’s decision to suspend sports writer Bill Simmons over his recent Roger Goodell tirade hit the interwebs last night, we deployed a poll question to see how consumers were reacting. A little over 12 hours later we have a representative sample of 2,424 US adults to look at. Less than a day […]
Read More… from Immediate Reaction to ESPN’s Suspension of Bill Simmons
Avid readers of our blog know that we are constantly churning out data and commentary about the consumer insights that we mine from our platform. So we figured, why not create a fun, entertaining, yet informative book that compiles lots of this stuff in one place? That’s exactly what we did — and we hope […]
Read More… from Announcing our first-ever eBook: “101 Cool Consumer Insights”
Subscribe to receive weekly insights delivered to your mailbox.
