Key Traits of Paid News Subscribers

While news content websites tend to reach both younger and older adults (149%, under 45 and 51% age 45+), it’s the younger adults that are by far more likely to pay to access the content. In fact, 65% of adults that pay for subscriptions to publisher websites are age 18-44. When you look at those that subscribe […]

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What’s the Price for Good Journalism?

Old School Has Value Ahhhh the good ole days, when you could simply open your print newspaper to the section you wanted in a flash, without annoying load time or ads popping out at you. You could rather quickly turn the page and decide what was important for you to read. And how about privacy? […]

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Real Data About Fake News: 73% of Americans Are Concerned

The topic of “fake news” is all over the real news lately, given the profound role news hoaxes appear to have played in the election. If you can believe the Washington Post (you can), even the candidates often had trouble discerning real news from faux news. Some people are hoping Facebook will step up to […]

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