An Inflection Point Year for TV Viewing as Cord-Cutters Dominate

Written by: Courtney Godshall and Becky Thatcher Baer Who is cord-cutting? As previously reported, consumers who prefer online streaming as their primary TV viewing outperformed those who prefer live TV in 2022. Given that trend, it is unsurprising that by Q2 2022, cord-cutters surpassed cable/satellite subscribers. The preference for cord-cutting has shifted since the beginning […]

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The Cord-Cutting Phenomenon – Who’s Making the Switch?

To cancel or not to cancel? It’s a question I have been wrestling with each month when I receive my cable bill. Every time I wonder why I am paying for over 100 channels when I only watch four of them. And I use Netflix and HBO GO (soon to be HBO NOW) on a […]

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The Cord-Cutters are Coming!

But Who Are They and Where Are They Going? For decades, cable and satellite providers have battled in a virtual duopoly of consumer choice. But recently, the behemoth television utilities are united by a common threat – the Cord-Cutter. As more and more consumers -particularly younger people – are turning their eyeballs toward streaming content, […]

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