Un-plugged – Part 2: How Long Do You Disconnect?

We had an overwhelming response to data insights we recently published about how frequently (or, as it turns out, not so frequently) consumers un-plug from their personal electronic devices. The frequency question that we ran on our intelligent real-time polling and insights platform allowed for the 8,700+ respondents to define for themselves what “un-plugged” meant […]

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The Cord-Cutters are Coming!

But Who Are They and Where Are They Going? For decades, cable and satellite providers have battled in a virtual duopoly of consumer choice. But recently, the behemoth television utilities are united by a common threat – the Cord-Cutter. As more and more consumers -particularly younger people – are turning their eyeballs toward streaming content, […]

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