3 Things to Know: Tipping Culture Burnout, Personalized Pricing Sentiment, and Online Article Attention Spans

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Americans are reaching the end of their rope when it comes to tipping culture. Persistent economic pressures across the board continue […]

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3 Things to Know: Food Recall Impacts, Severe Weather News Sources, and Support for Sports Betting Regulation

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Food recalls hit home for many Americans, but only 27% say they’ve decreased how often they dine out. Amid a flurry […]

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5 Unexpected Consumer Insights About Peloton Subscription Users

Discover unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started. In recent years, Peloton has become a household name in the fitness industry. More than just a stationary bike, the company has expanded to include fitness subscriptions for users with […]

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Breakfast Trends in 2024: Popular Foods, Eating on the Road, and More Tasty Insights

Everyone eats, but what they eat – and when – is far from the same. Especially when it comes to breakfast, there’s no one way to start the day. And given the high cost of eggs, as well as recent recalls on popular breakfast foods – 15% of U.S. adults say they have been affected […]

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Improving Food and Diet Remains Top New Year’s Resolution, but Runners-Up Show Changing Priorities

With 2024 just a few days away and the scent of a new year filling the air, New Year’s resolutions are on everyone’s mind. Which categories are captivating this year’s resolution-makers, and what can they tell us about spending trends in the new year? Current CivicScience data gives us the inside scoop.  Statistically speaking, 58% […]

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Fewer Americans Plan to Binge-Watch Streaming Content This Holiday Season, New Shows Top the List

As many Americans start preparing for those blissful days of holiday vacation time, with calendars blocked off and laptops shut until 2024, it’s only natural to daydream about all the things you’ll get to catch up on – quality time with loved ones, chores around the house, and perhaps, those shows that have been sitting […]

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Consumer Interest in Organic Food Remains Resilient, Amidst Rising Prices 

Everyone has to eat. But not everyone grocery shops the same way. Some look for name brands, while others opt for the store brand. Some shop with price in mind, while others shop for quality. And when it comes to quality, organic food is often top of mind. But as inflation impacts price tags across […]

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With Increased Challenges When Traveling, More Pet Parents Plan To Stay Home This Holiday Season

The holiday season is upon us. But while this is often heralded as “the most wonderful time of the year,” that may not be the case for pet owners – accounting for two-thirds of Americans – and their pets, who are left to navigate the frenzy of holiday travel or choose to stay home.  In […]

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Super Bowl Interest Rebounds Toward Pre-Pandemic Levels

At long last, Super Bowl season is once again upon us as jubilation abounds in the big game’s two combatant cities of Kansas City and Philadelphia. While the country gears up for America’s marquee sporting event, the question arises: how invested will Americans be in tuning in? Will the pandemic-era trend of under-performing interest persist […]

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Streaming Competition Grows, Majority of Video Streamers Now Carry Three or More Subscriptions

TV screen with various streaming platforms on screen.

The video-on-demand streaming market spent much of 2022 in a state of flux. Major media companies such as Netflix, Disney, and Warner Bros. Discovery all endured particularly rough fortunes in the stock market. The year also saw providers making significant changes, including Warner Bros. Discovery’s merger of Discovery+ and HBO Max and Netflix’s new ad-supported […]

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