Discover unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started. In recent years, Peloton has become a household name in the fitness industry. More than just a stationary bike, the company has expanded to include fitness subscriptions for users with […]
Read More… from 5 Unexpected Consumer Insights About Peloton Subscription Users
Everyone eats, but what they eat – and when – is far from the same. Especially when it comes to breakfast, there’s no one way to start the day. And given the high cost of eggs, as well as recent recalls on popular breakfast foods – 15% of U.S. adults say they have been affected […]
Read More… from Breakfast Trends in 2024: Popular Foods, Eating on the Road, and More Tasty Insights
With 2024 just a few days away and the scent of a new year filling the air, New Year’s resolutions are on everyone’s mind. Which categories are captivating this year’s resolution-makers, and what can they tell us about spending trends in the new year? Current CivicScience data gives us the inside scoop. Statistically speaking, 58% […]
As many Americans start preparing for those blissful days of holiday vacation time, with calendars blocked off and laptops shut until 2024, it’s only natural to daydream about all the things you’ll get to catch up on – quality time with loved ones, chores around the house, and perhaps, those shows that have been sitting […]
Everyone has to eat. But not everyone grocery shops the same way. Some look for name brands, while others opt for the store brand. Some shop with price in mind, while others shop for quality. And when it comes to quality, organic food is often top of mind. But as inflation impacts price tags across […]
Read More… from Consumer Interest in Organic Food Remains Resilient, Amidst Rising Prices
The holiday season is upon us. But while this is often heralded as “the most wonderful time of the year,” that may not be the case for pet owners – accounting for two-thirds of Americans – and their pets, who are left to navigate the frenzy of holiday travel or choose to stay home. In […]
At long last, Super Bowl season is once again upon us as jubilation abounds in the big game’s two combatant cities of Kansas City and Philadelphia. While the country gears up for America’s marquee sporting event, the question arises: how invested will Americans be in tuning in? Will the pandemic-era trend of under-performing interest persist […]
Read More… from Super Bowl Interest Rebounds Toward Pre-Pandemic Levels
The video-on-demand streaming market spent much of 2022 in a state of flux. Major media companies such as Netflix, Disney, and Warner Bros. Discovery all endured particularly rough fortunes in the stock market. The year also saw providers making significant changes, including Warner Bros. Discovery’s merger of Discovery+ and HBO Max and Netflix’s new ad-supported […]
Human connection through friendships is one of the many areas of society upended by the pandemic. We’ve seen how “normal” is starting to mean a loss of friendships and the impacts that’s having on our well-being, but that’s only one side of the coin. What about the friendships that Americans are still holding onto? What […]
Read More… from Less Than Half of Americans Regularly Socialize With Their Friends in Person
The importance of getting enough sleep is undoubtedly nothing to snooze on – its effects impact all aspects of our health. Many Americans, however, say they’re not getting enough sleep. The global insomnia market is big business, reportedly worth billions, and likely to grow in the coming years. Seeking to take stock of the sleep […]
Read More… from Which Sleep Products Are the Most Popular in 2023?
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