3 Things to Know: Print Media Readership, Strava Usage, and Americans’ Preferred Payment Methods

A close up of 5 vertical racks of magazine covers of various topics such as golf, travel, and food

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Boomers and high-income households remain print’s base as magazine readership falls. Print media’s two-year trajectory depends on the format. Print magazines […]

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3 Things to Know: Following Individual Journalists, When Americans See a Doctor, and Private Label Grocery Buying

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. More Americans prefer getting news from individual reporters than from news organizations. Although local TV news remains the source Americans trust […]

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3 Things to Know: Halloween Trends, Dollar Store Shopping, and Reluctance to Fly

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Big-box retailers remain the preferred choice for Halloween shopping, but online-only stores are gaining popularity. Halloween is creeping closer, and plans […]

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3 Things to Know: Buying Habits Amid Shrinkflation, Employment Fears, and Fall Coffee Flavors

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. U.S. adults are changing their purchasing habits amid ‘shrinkflation’ in grocery stores. The majority of Americans report seeing the effects of […]

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3 Things to Know: Military Care Sentiment, Cost of Extracurricular Activities, and Extreme Weather Alerts

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Four in five Americans express concern for military veterans’ affairs, while nearly half are ‘dissatisfied’ with the care of active-duty and […]

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3 Things to Know: Shifting Spending Habits, B2B Newsletter Readership, and Who Will Jump Ship to MySpace

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Americans are changing their spending habits as tariffs and trade policies shift. Whether it’s the new U.S. drone tariffs taking effect […]

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3 Things to Know: Support for Automated License Plate Readers, Growing Privacy Concerns, and Who is Using Substack

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Americans are split on support for automated license plate readers, but are in favor of bolstering oversight. Amid a storm of […]

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3 Things to Know: Tipping Culture Burnout, Personalized Pricing Sentiment, and Online Article Attention Spans

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Americans are reaching the end of their rope when it comes to tipping culture. Persistent economic pressures across the board continue […]

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3 Things to Know: Food Recall Impacts, Severe Weather News Sources, and Support for Sports Betting Regulation

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate high-performing advertising that drives up to 80% better performance. See how CivicScience partners achieve superior marketing outcomes here. 1. Food recalls hit home for many Americans, but only 27% say they’ve decreased how often they dine out. Amid a flurry […]

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5 Unexpected Consumer Insights About Peloton Subscription Users

Discover unexpected consumer insights and learn how your brand can benefit from the 4+ million daily survey responses available in the InsightStore™ – get started. In recent years, Peloton has become a household name in the fitness industry. More than just a stationary bike, the company has expanded to include fitness subscriptions for users with […]

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