It’s the final countdown for holiday shoppers who must fill out their lists and check them twice for any last-minute gifts. Everybody hopes to spread joy with their gifting, but gift-giving is only half the battle. How do Americans feel about returning a gift they don’t like? Will a flurry of returns be in order […]
Respiratory illnesses like Respiratory Syncytial Virus (RSV), Flu, and COVID-19 are hitting Americans hard this season. The triple threat has led to shortages of both essential and over-the-counter medication and increased concerns as we head into the holiday season. According to new CivicScience data from nearly 3,000 respondents, those concerns have unfortunately become a reality […]
Read More… from One-Third of Cold and Flu Medicine Shoppers Prefer Vick’s Products Amid Surging Flu
As conversations around gender continue to evolve, so do sentiments toward gender-neutral toys. And given the focus on toy purchases during the holiday season, CivicScience polled 2,980 U.S. adults to understand where they stand on gender-neutral toys this year. As it stands, 20% of Americans have some interest in purchasing gender-neutral toys this holiday. This […]
Read More… from Interest in Gender-Neutral Toys Is Up This Holiday Season
The calendar is flipping into the colder months, and snow is beginning to envelop mountain ranges. For some Americans, that means it’s time to pick up and head to the slopes for some skiing or snowboarding. What does that picture look like this winter? According to new CivicScience data, winter sports like skiing and snowboarding look […]
The long-shot World Cup aspirations of the U.S. Men’s National Team ended Saturday at the hands of The Netherlands in a 3-1 round of 16 loss. After failing to qualify for the 2018 tournament, the American return to the big event revitalized viewership within the United States. Saturday’s U.S. vs. The Netherlands match was Fox’s […]
Economic sentiment increased over the past two weeks, the first time this year it has increased four readings in a row. The Penta-CivicScience Economic Sentiment Index (ESI) rose 1.4 points to 34.8, the largest increase since July and the fourth consecutive rise. Four of the ESI’s five indicators increased over the past two weeks. Confidence […]
Read More… from Economic Sentiment Jumps at Fastest Pace Since July 2022
‘Tis the season – for Starbucks holiday cups. In early November, Starbucks announced the release of four new holiday cups to accompany its holiday-themed drinks, continuing a 25-year tradition that began in 1997. How are people responding and who is interested in getting their hands on these decorative cups this holiday season? According to the […]
For many streaming platforms, ads are a part of life. Often, however, it’s the same ad or collection of ads appearing at every break. Something unlikely to go unnoticed as most American streamers likely use ad-based streaming platforms. So, what do streamers think is the acceptable amount of times to see an ad? CivicScience polled […]
Americans prefer to stay plugged into the latest in technology, inflation slows ownership of home tech products, and PayPal still rules the digital payment space – here are the leading insights from the latest CivicScience Technology and Electronics Report (a link to the full report is available at the bottom). More American consumers are keying into the […]
Read More… from Home Tech Market Slows After a Year of Growth (Plus More Tech Insights)
Inflation gives pause to sports fans, basketball drives interest in women’s sports, and the FIFA World Cup host nation has fans leery – here are the latest insights from CivicScience’s sports industry report. Inflation forces sports fans to punt attending their favorite sporting events. You’d be hard-pressed to find an aspect of the average American’s life […]
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