Advertising in the sports industry is an ever-shifting landscape, and revenue losses resulting from the pandemic have inspired some professional North American sports leagues to change their strategies in how they utilize sponsorships and advertising. Additionally, as more states legalize sports betting, new opportunities for partnerships are emerging for the leagues to capitalize on. But […]
Economic sentiment remained steady over the holiday period and into the new year. The Penta-CivicScience Economic Sentiment Index (ESI) stayed at 35.5 in its most recent reading, after increasing steadily between the beginning of October and mid-December. Two of the ESI’s five indicators decreased over the past two weeks. Confidence in the US economy fell […]
Read More… from Economic Sentiment Remains Steady Heading into 2023
Watching TV is a fundamental part of American society today. It allows us to stay informed with news and unwind with our favorite shows and movies, or to have something on in the background for white noise. As we sit down to watch TV, what are we doing with our other devices? According to the […]
Read More… from What Are Americans Doing While They Watch TV? A Majority Turn to a Second Screen
Economic sentiment increased over the past two weeks. The Penta-CivicScience Economic Sentiment Index (ESI) rose 0.7 points to 35.5, the fifth consecutive rise since October 2022. Three of the ESI’s five indicators increased over the past two weeks. Confidence in personal finances improved the most, increasing 3.4 points to 56.3, its largest increase since July. […]
Read More… from Economic Sentiment Rises as Inflation Continues to Cool
It’s the final countdown for holiday shoppers who must fill out their lists and check them twice for any last-minute gifts. Everybody hopes to spread joy with their gifting, but gift-giving is only half the battle. How do Americans feel about returning a gift they don’t like? Will a flurry of returns be in order […]
Respiratory illnesses like Respiratory Syncytial Virus (RSV), Flu, and COVID-19 are hitting Americans hard this season. The triple threat has led to shortages of both essential and over-the-counter medication and increased concerns as we head into the holiday season. According to new CivicScience data from nearly 3,000 respondents, those concerns have unfortunately become a reality […]
Read More… from One-Third of Cold and Flu Medicine Shoppers Prefer Vick’s Products Amid Surging Flu
As conversations around gender continue to evolve, so do sentiments toward gender-neutral toys. And given the focus on toy purchases during the holiday season, CivicScience polled 2,980 U.S. adults to understand where they stand on gender-neutral toys this year. As it stands, 20% of Americans have some interest in purchasing gender-neutral toys this holiday. This […]
Read More… from Interest in Gender-Neutral Toys Is Up This Holiday Season
The calendar is flipping into the colder months, and snow is beginning to envelop mountain ranges. For some Americans, that means it’s time to pick up and head to the slopes for some skiing or snowboarding. What does that picture look like this winter? According to new CivicScience data, winter sports like skiing and snowboarding look […]
The long-shot World Cup aspirations of the U.S. Men’s National Team ended Saturday at the hands of The Netherlands in a 3-1 round of 16 loss. After failing to qualify for the 2018 tournament, the American return to the big event revitalized viewership within the United States. Saturday’s U.S. vs. The Netherlands match was Fox’s […]
Economic sentiment increased over the past two weeks, the first time this year it has increased four readings in a row. The Penta-CivicScience Economic Sentiment Index (ESI) rose 1.4 points to 34.8, the largest increase since July and the fourth consecutive rise. Four of the ESI’s five indicators increased over the past two weeks. Confidence […]
Read More… from Economic Sentiment Jumps at Fastest Pace Since July 2022
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