Should Ads on Streaming Platforms Appear More Than Once? Nearly Half of Streamers Say No

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For many streaming platforms, ads are a part of life. Often, however, it’s the same ad or collection of ads appearing at every break. Something unlikely to go unnoticed as most American streamers likely use ad-based streaming platforms.  So, what do streamers think is the acceptable amount of times to see an ad? CivicScience polled […]

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Home Tech Market Slows After a Year of Growth (Plus More Tech Insights)

Overhead look of Electronics on a table

Americans prefer to stay plugged into the latest in technology, inflation slows ownership of home tech products, and PayPal still rules the digital payment space  – here are the leading insights from the latest CivicScience Technology and Electronics Report (a link to the full report is available at the bottom). More American consumers are keying into the […]

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Sports Fans Take Timeout on Attending Sporting Events (Plus More Sports Industry Insights)

Closeup image of a basketball

Inflation gives pause to sports fans, basketball drives interest in women’s sports, and the FIFA World Cup host nation has fans leery – here are the latest insights from CivicScience’s sports industry report. Inflation forces sports fans to punt attending their favorite sporting events. You’d be hard-pressed to find an aspect of the average American’s life […]

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Gen Z and Millennials Taking on Extra Work to Offset Rising Costs

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Americans continue to feel the pressure of rising prices. The latest CivicScience data find nearly one-quarter (24%) of U.S. adults say they’ve had to take on new or additional work because of rising costs, numbers that have held relatively steady since Q3. Gen Z adults and younger Millennials lead the way in regards to needing […]

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